$250k/mo Blueprint With Your Personal Brand

Do you want to become famous?

Do you want millions of followers?

Do you want to bend your knees to beg for entertainment?

Then leave this page, because I am not here to teach you how to become an influencer today.

The influencer's life is fake & Completely inauthentic.

Constantly obsessing over entertaining the masses and submitting to impressions and views.

The worst part? The majority of influencers don’t even make money.

I have a friend with 6 million followers across TikTok, Instagram, and Twitter. His best month ever was $12,000.

What is he doing wrong? He’s not a specialist, he isn’t an authority, he's doing what

This is a hot take but in 2024 I don’t believe in the INFLUENCER route anymore.

And in today’s post ill prove WHY my Hot take is true and how I know people hitting over $250k/mo with less than 30,000 followers across multiple social media platforms.

How can it be possible to generate hundreds of thousands or millions a year with a few thousand followers?

Let me introduce you to the concept of Micro-Authorities:

Micro Authorities only need a few thousand followers to generate hundreds of thousands/millions a year. They are the go-to specialists in their niche. No need to go all "guru" status.

It’s a word my partner Aaron and I came up with as we were guiding our clients on our program to help them build their personal brands. We noticed people with 3000 followers closing over $150,000 in new deals in a matter of months.

What makes someone into a micro authority? How can we identify them?

It’s simple, a Micro-Authority is an authentic human being that provides REAL value around a main topic.

These people are the experts in their niche. They don't need to sell their souls to reach the masses.

All they care about is being known in their specific space as AUTHORITIES

This “value” they provide is shared through stories, experiences, and technical content.

But they aren’t boring robots, they also show behind the scenes in their life, and they aren't afraid of being "cancelled"

Best of all, they can generate HUNDREDS OF THOUSANDS or MILLIONS of dollars with a few thousand followers.

You probably don’t know the biggest Micro Authority in every space in the world. But you do in your niche.

If you’re a service-based provider then you see people like Cold Email Wizard teaching you all COLD EMAILS.

If you’re an eCom brand owner then you see people like Carl Weische sharing value around Conversion Rate Optimization.

These are Micro-Authorities, they aren’t the most popular people in the world, but they are the most popular in their niche

What is the Micro authority ecosystem?

Now that you understand what a Micro-Authority is, the question is how can you build your online presence to become one?

I am going to show you everything you need to know in today’s email, I’m talking about the ENTIRE ECOSYSTEM and HOW to grow on each of those platforms.

There are 4 main platforms I’d recommend. If done right, these can add $200k/mo to your business

1. Twitter - The NUCLEUS PLATFORM

2. LinkedIn - Your Muscle

3. Emails - Your Defender

4. YouTube - ‘There Forever’ Platform

Your goal is to build your presence up on each of these platforms. All of these are connected, they’re an ecosystem that works alongside each other. We have to master each platform in the same order that you see above. Within 6 months, all the platforms are live and working together.

This is the ecosystem that we create for everyone that works with me.

Twitter - The Nucleus Platform 

I am going to give you the entire twitter content strategy you need to follow based on your followers in this section so be ready.

Twitter is the starting point, it’s the most important. I call it the NUCLEUS of your online presence. You won’t grow hundreds of thousands of followers on this app, and that’s fine because you don’t need to. The most potent audience you will come across will come through Twitter.

A few thousand followers can mean $100k in extra revenue. I know this because I’ve helped MULTIPLE people close deals with less than 4000 followers.

Brandon Ham added $150,000 with less than 4000 followers

Rizq doubled his client base with less than 4000 followers

Dylan Ander closed $165,000 worth of deals with less than 50000 followers

These are all results from my agency, if you want to work with me directly, you can click this to book a call.

Twitter will take you about 30-45 minutes each day to create content

Your content strategy will vary based on the number of followers you actually have

1. Your content strategy if you have less than 500 followers (AKA Unknown) At this stage, your goal is to get your first base of followers who stand by you. Your goal here isn't leads or revenue generation. You need to provide more value than anyone else in the most unique ways while befriending others

• Focus on building connections

• Reply to people's posts with questions to instigate conversations

• Post video breakdowns weekly about technical strategies

• Write about your stories and experiences

• Showcase authority based content like case study posts with images

2. Your content strategy if you have 500-5000 followers (AKA Personal Brand)

   At this stage, people know who you are but you are just another person on the platform. You have nothing that makes you stand out, there's nothing that makes you unique, you are sauceless. To grow here and get more sales for your offer, you need to be different.

• Network with top-tier names by shooting DMS, engaging with their content, and jumping in calls to provide free value and befriend them

• Post long-form business takes and stories. What trends do you see in the industry? You're trying to become a thought leader

• Create video breakdowns with long-form posts breaking down technical content strategies

• Begin growing your email list to connect with your audience on a personal level

• Create hot takes and controversial opinions so people see that you stand out from the rest

3. Your content strategy if you have 5000+ followers 

   At this stage, if you play your cards right, you stand out from 98% of your competitors on this app. Your goal is to become a "thought leader". Leads are coming in with ease. You need to maintain this lead by optimizing and creating the best content out there

• Custom funnels

• Video breakdowns

• Long-form business takes

• Visual threads breakdowns

• Story posts and experiences

• Technical content breakdowns

• Authority content breakdowns

• Lifestyle content to show you're human

• Respond to people daily in the comments section

Linkedin - The Muscle 

This one is a lot simpler than Twitter.

I obsess over efficiency and the most efficient route you can take is repurposing your Twitter winners on LinkedIn. Yes, it’s that simple.

I view LinkedIn as an unsophisticated version of Money Twitter. When I say unsophisticated, I am not referring to how proper everyone is, LI is way more professional, what I am referring to is how behind the users are in comparison to Money Twitter.

This means taking your winning content from Twitter and pushing it there is like a breath of fresh air for all the members.

The goal with LinkedIn is to strengthen your audience base across another entire platform. You will show you are an Authority on 2 platforms now without having to twerk infront of a camera and beg for views.

Twitter and LinkedIn are written platforms, you have to show off your mind, not your lifestyle.

Here’s how current content strategy for LinkedIn:

There are 4 different types of posts

• Posting your winning long-form/thread from Twitter

• Posting your winning creative image on Twitter

• Posting a motivational/engagement tweet screenshot from Twitter onto LinkedIn

• Promotional Tweet with massive value inside

Emails - Your Defender 

This is the stage where you activate your followers into real fans

It’s where you share exclusive content with your audience that they won’t be able to get unless they subscribe

These are hyper-focused topics & stories that relate back to whatever you’re offering on your social presence

The people that optin to get access to this information will have the STRONGEST PURCHASE ITENNT

What am I talking about? You guessed it right.

Your own email list

The plan here is simple.

Create a website that you can promote 3-4 times a week

On the site, have 3 free resources, each resource has its own welcome flow

You will send 1 long-form campaign a week that is story-based with 2 subtle promotions inside of it

On any new launch, you can push multiple campaigns towards your list to promote

YouTube - There Forever’ Platform

This is where we start attacking at every possible angle.

We spoke about written content, now what about reaching people who are interested but don’t learn through reading?

Once you have your audience and you’ve become a Micro Authority, you will be able to use your YouTube videos to nurture people.

Your YouTube videos bring your most POTENT PROSPECTS together. The people that are more interested in buying your offer but just need a bit more information about it.

There are different videos that I will recommend and I will also show you how to use them all today

There are a few styles I’ll recommend:

• Case study breakdowns

• Raw videos

• Overall strategy breakdowns

Here’s some examples

The case study breakdown

This video was created by Ant - He has been going viral on YouTube by simply having an engaging video around a case study result.

Raw Video

Sander created a 40 minute long video, he began generating $45k a day because of this video. It went completely viral. There were no edits, just his personal story and promoting his offer.

Share screen breakdown

This was my own video, all I did was create a strategy on a mindmap software like Mindmeister and record a video breaking down each element.

Conclusion

This is your ecosystem.

I tweeted this early in the week and I think its very relevant to what we spoke of in today’s post:

It's not Twitter VS LinkedIn

It's not LinkedIn VS Instagram

It's not one platform VS the other

Becoming a Micro-Authority means you are dominating each platform one by one

Twitter is the Powerhouse, everyone comes back here

LinkedIn is strengthening your entire presence

YouTube helps you connect with visual learners

Every platform has its own objective, understand this and you will win.

Now my friend, if you want help building your presence into a Micro Authority, then you can work directly with me by clicking this calendly link.