30 days have passed and I want status reports

It's been almost a month since I shared the new X algo update with you.

And I want status reports.

I'm asking because the whole point of this newsletter is to help you guys make more money, give you guys free sauce and grow your personal brands.

Here's the playbook again, condensed to the 10 things that matter most:

1. The algorithm works on a behavioral profile of every user using past engagements, who they follow, who they've muted, what they hover over. So your post needs to match the taste pattern of the exact people you want to reach.

2. Every post gets tagged with metadata before a human ever sees it. Video length, language, media type, brand safety.

3. A series of cheap filters get applied before ranking even begins.

• Posts that are too old get penalized.

• Muted keywords drop your reach.

• The reused, templated formats everyone is recycling get flagged as spammy patterns and quietly throttled.

4. An AI model predicts the probability a viewer will take any of roughly 20 specific actions on your post between reply, quote, repost, DM-share, click, dwell, follow.

5. Each action has a different weight. Replies, quotes, and DM-shares are better than likes which are the lightest by a wide margin.

6. Every post enters the system through either your existing followers or strangers whose taste profile matches yours.

7. The algorithm penalizes your 2nd, 3rd and 4th post to the same viewer in a 24-hour window.

8. Video clips under a minimum duration threshold don't earn the "quality view" bonus. Either commit to clips people will watch for 15+ seconds or stick to text and images.

9. To reach out-of-network strangers, you need early engagement from your immediate network. The algorithm uses the first 10-30 minutes of engagement to decide whose feed your post deserves to land in next.

If you're being honest with yourself…and most founders won't be, how many of those 10 are you running right now?

For most readers it's 2 or 3. Maybe 4 on a good week.

The part that should be uncomfortable is the math of what's happening to founders who are running all 10.

I've watched founders close 5 and 6-figure deals in the past month. Other accounts I've seen gain more followers in 2 weeks than they did in the previous 6 months, just from priming the first 30 minutes of engagement on every post.

The algorithm is working better than ever…for the people who adjusted to it.

We are halfway through the year.

And the founders who use the next 6 months to lock in on X and use this playbook correctly are going to have a way better Q4 than everyone else.

Scroll back up. Pick the 3 bullet points you're not running. Run them this week. Add the next 3 the week after. By August, the whole engine should be running smoothly on your account. Lock in.

– Wiz

P.S. Running all 10 of these consistently is most of what we do for the founders inside Mogul.

We track the algorithm changes, build the post to go viral/close deals and prime the first 30 minutes of engagement. Book a call to go over a plan for your personal brand that’s gonna help you CRUSH it in Q4