4 content formats every founder MUST be using

You could have YEARS of experience in your industry and still have absolutely NO idea what to post online.

I see this constantly with incredibly successful founders.

They have phenomenal businesses, years of expertise, and so much knowledge their prospects would genuinely benefit from.

They just don't know how to turn it into content.

My team works across 60+ founder accounts, and there are 4 formats I'd recommend every founder try.

Here's exactly how we approach them:

1. Long-form articles

Take a problem your business solves and walk your audience through EXACTLY how you solve it.

Our process:

> Pick a specific problem your ideal customer faces.

> Break your strategy into actionable steps.

> Use real examples, screenshots, and custom visuals.

> Create a strong thumbnail that makes people want to read.

> Repurpose the strongest insights into additional posts.

The goal is to show your prospects how much you actually know about solving their problems.

2. Technical infovisuals

Some of the strongest content we create takes complicated concepts and makes them understandable within seconds.

Think frameworks, diagrams, flowcharts, and visual breakdowns.

Take something your team understands inside and out, simplify it into a few core ideas, and create a visual people will want to SAVE.

3. Newsjacking with founder opinions

There are conversations happening in your industry every single day.

New launches. Industry changes. Controversial opinions.

We call these opportunities snipes.

- Find a trending conversation relevant to your industry.

- Quote it with a strong founder opinion.

- Back your perspective with actual experience or results.

- Publish while the conversation is gaining traction.

You're getting your expertise in front of an audience that's already interested in the topic.

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4. Behind-the-scenes content

Your day-to-day business operations are FULL of content opportunities.

Hiring, client wins, product development, office expansions, and even mistakes.

I recently shared a post about the new Mogul Media office we're building.

It got 100+ likes simply by bringing people behind the scenes of what we're working on.

Document what you're building, explain your decisions, and show the actual person behind the company.

Here's what I'd recommend.

Take ONE idea from your business this week and experiment with packaging it into different formats.

An article, a visual breakdown, an opinion, or a behind-the-scenes story.

You've already spent years developing the expertise.

Now start putting it in front of the people who could benefit from it.

- Wiz

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