4 Essential Roles For Your Content Team

And my 7-day content creation system

Author

Wiz Of Ecom
March 24, 2025

Hello Hello!

In today's letter, I'm going to share something crucial that most people miss when building their personal brand: the exact team structure needed to create consistent, high-quality content without burning out.

The 4 Essential Roles for a Winning Content Team

After an expensive year of trial and error (hiring the wrong people, creating unclear responsibilities, and trying to save money in the wrong places), I've identified these four essential roles:

  1. Content Strategist

This is the most important role.

The Content Strategist is the visionary who orchestrates your entire content operation. They don't write the content—they shape the strategy behind it.

Key Responsibilities:

  • Identifying trending topics and content opportunities

  • Researching your industry and competitors

  • Creating interview questions to extract your knowledge

  • Conducting interviews with you (the brand)

  • Analyzing content performance

  • Optimizing the strategy based on data

  • Ensuring consistent brand voice across all content

What Makes a Great Content Strategist:

  • Deep understanding of content performance metrics

  • Ability to identify patterns in successful content

  • Strong interviewer who can extract your best insights

  • Experience in your specific industry

This person should be able to look at your analytics weekly, identify what's working, and adjust the strategy accordingly.

  1. Content Writer

The Content Writer works closely with the Strategist to transform your raw ideas and interview responses into compelling content pieces.

Key Responsibilities:

  • Transforming interview transcripts into various content formats

  • Writing in your authentic voice and style

  • Creating long-form posts, threads, stories, and other formats

  • Adapting content for different platforms

  • Understanding which content type works best for each idea

What Makes a Great Content Writer:

  • Ability to write in multiple styles and voices

  • Understanding of platform-specific content formats

  • Experience writing for personal brands (not just brands)

  • Knowledge of what resonates with your specific audience

The Content Writer doesn't just write, they decide the best format for each idea: Should this be a story post? A technical breakdown? An authoritative post? A thread?

  1. Designer

The Designer transforms written content into visually compelling assets that stop the scroll and reinforce your brand identity.

Key Responsibilities:

  • Creating visual elements for all content

  • Designing mind maps, carousels, infographics

  • Maintaining visual brand consistency

  • Creating templates for recurring content series

  • Adapting designs for different platforms

What Makes a Great Designer:

  • Understanding of content design (not just general design)

  • Experience with personal brand visual identity

  • Knowledge of what visual formats perform best on each platform

  • Ability to translate complex ideas into simple visuals

Your Designer should make people instantly recognize your content before they even see your name.

  1. Project Manager

The Project Manager ensures the entire content creation process runs smoothly and on schedule.

Key Responsibilities:

  • Creating and maintaining content calendars

  • Setting and tracking deadlines for each stage

  • Ensuring smooth handoffs between team members

  • Managing the content approval process

  • Overseeing the posting schedule

  • Tracking KPIs and reporting

What Makes a Great Project Manager:

  • Exceptional organizational skills

  • Understanding of content workflows

  • Ability to keep multiple projects moving simultaneously

  • Experience with content management systems

This role becomes increasingly important as your content volume grows.

For YouTube, Add a Fifth Role: Video Editor

If you're expanding to YouTube (which I highly recommend), you'll need a dedicated Video Editor.

Key Responsibilities:

  • Editing interview footage into engaging videos

  • Creating hooks and intros that capture attention

  • Adding graphics, music, and effects

  • Optimizing videos for YouTube algorithm

  • Creating clips for short-form content

The Winning Workflow

The magic happens when these roles work together in a systematic, repeatable process:

  1. Monday: Strategist prepares questions and conducts interview with you

  2. Tuesday: Interview transcription goes to Writer and Designer

  3. Wednesday-Thursday: Writer creates content pieces

  4. Thursday-Friday: Designer creates visual assets

  5. Friday: Quality control check by Strategist

  6. Weekend: Content scheduled for the coming week

  7. Following Week: Performance analysis begins as content goes live

This 7-day cycle creates a perpetual content machine that requires minimal input from you—just one interview session per week.

The Real Cost vs. The Smart Investment

Building this team in-house would cost you roughly:

  • Content Strategist: $5,000/month

  • Content Writer: $2,500-3,000/month

  • Designer: $2,500/month

  • Project Manager: $2,000-3,000/month

That's $12,000-13,500 per month for a full content team. For YouTube, add another $1,000-5,000 for a Video Editor.

For many founders and entrepreneurs, this investment makes perfect sense given the ROI of a strong personal brand. Others might not be ready for this level of investment.

Your Options Moving Forward

You have three paths forward:

  • DIY Approach: Handle everything yourself, understanding the significant time investment and learning curve (not recommended if you're serious about scaling)

  • Build Your Own Team: Use the framework I've shared to hire the right people with clearly defined roles and responsibilities

  • Work With Experts: Partner with a team that already has the systems, expertise, and experience in place (like my agency, where we provide all these roles for a fraction of the in-house cost)

Whatever path you choose, the most important thing is understanding that a successful personal brand requires a systematic approach with clearly defined roles and responsibilities.

If you'd like to learn more about how my team can help build your personal brand into an authority, click the link below to book a call.

P.S. If you want to implement this system yourself, check out The Utopia. For just $45/month, you'll get access to all my frameworks and systems for building a powerful personal brand.