8 Content Templates for X & LinkedIn That Turn Followers Into Clients

Let me break down exactly what's working for personal brands in 2025. After analyzing thousands of posts from our 300+ clients, I've identified 8 specific content types that are consistently generating high-ticket leads & growth with high-quality followers.

Here's how we're going to break this down: First, I'll show you 5 universal content types that are crushing it on both X and LinkedIn. These are your foundation - they work everywhere because they're based on human psychology, not algorithms.

Then, I'll show you 2 content pieces that work specifically on X, and 1 content type that's perfect for LinkedIn but most people mess up completely.

TLDR

Universal Content Types:

1. The Midas Promotion

2. Raw Business Takes

3. Process Breakdowns

4. Story-Based Lessons

5. Long-Form Authority Posts

X-Specific:

1. Current Event Takes

2. Visual Frameworks

LinkedIn-Specific:

1. Tweet Thumbnail with Text (The Authority Amplifier)

For each type, I'm going to show you:

• Exact structure

• Real examples

• When to use it

• Common mistakes

• How to adapt it for each platform

Let's start with the universal content types.

1: The Midas Promotion

This is bottom-of-funnel content - part of your 20% conversion content that actually drives leads. But here's what makes it different from typical promotional posts.

Look at this example:

Notice what's happening here - we're showcasing results without asking for anything. Here's exactly why this works:

• Clear, specific result ($300K in 90 days)

• Actual proof (screenshot)

• Zero call to action

• Let's the result speak for itself

The key is authenticity. No fancy editing, no BS claims - just real results.

Here's another example:

When should you use this? Any time you or your clients hit a significant milestone. But here's what's critical - these should be 20% of your conversion content mix. Why? Because they build what I call 'passive authority' - people see the results and come to you.

2: Raw Business Takes

This is top-of-funnel content - part of your 40% growth content that gets people to actually follow you. But most operators get this completely wrong.

Look at this example:

Notice the structure:

• Controversial opening statement

• Logic backed by experience

• Clear explanation why

• Actionable insight

Here's why this works - you're not just sharing an opinion, you're demonstrating expertise through your perspective. This isn't about being controversial for engagement - it's about sharing insights that most people are afraid to say.

Let me show you another example:

See how they're taking a strong stance but backing it with real experience? This is what gets people to stop, think, and follow.

When should you use this? These should be 30% of your growth content mix. They work best when tied to current industry trends or common misconceptions in your space.

Let's move on to #3..."

3: Process Breakdowns

This is middle-of-funnel content - part of the 40% trust-building content that turns followers into potential clients. This is where you showcase your expertise through frameworks and systems.

Look at this example:

Notice the structure:

• Bold result or system name

• Clean, visual breakdown

• Step-by-step explanation

• Clear outcome

Here's what makes this type powerful - you're not just sharing information, you're showing how you think. The Google doc format makes it feel like behind-the-scenes access to your expertise.

When to use this? These should be 25% of your trust-building content. They work best when breaking down complex topics your audience struggles with.

4: Story-Based Lessons

This is also top-of-funnel content, but with a different angle. While raw takes get attention through controversy, stories get attention through relatability.

Look at this example:

The structure here is crucial:

• Hook with the struggle

• Share the journey

• Reveal the breakthrough

• Give actionable takeaway

This works because it combines entertainment with education. You're not just teaching - you're creating an emotional connection.

5: Long-Form Authority Posts

This is your heavy-hitting middle-of-funnel content. It's where you demonstrate deep expertise while providing real value.

Example:

Structure:

• Attention-grabbing opening

• Detailed explanation

• Multiple insights

• Clear takeaways

Now let's move to X-specific content types .

6: Current Event Takes

This is pure top-of-funnel growth content. It leverages trending topics to showcase your expertise.

The key here is speed and relevance. You need to:

• Tie current events to your expertise

• Add unique insight

• Make it actionable for your audience

7: Visual Frameworks

Another powerful middle-of-funnel content type specifically designed for X's visual-first algorithm.

What makes this work:

• Clean design

• Complex idea made simple

• Easy to screenshot and share

Now, if you're looking at these content types and thinking 'This makes sense, but I don't have time to create all this content myself' - I get it. That's exactly why my team and I help operators like you implement these systems. We handle everything from strategy to execution. If want to learn more, click this. But either way, let me show you the final content type that's crushing it on LinkedIn right now.

8: Tweet Thumbnail with Text (LinkedIn Specific)

This is your LinkedIn power move. It combines the punch of Twitter with LinkedIn's preference for long-form content.

The structure:

• Impactful tweet as thumbnail

• Expanded insights in text

• Deeper context

• Clear takeaways

Remember: Your content strategy needs all three layers:

• 40% Top of funnel (Growth)

• 40% Middle of funnel (Trust)

• 20% Bottom of funnel (Conversion)

Mix these 8 content types according to these ratios and you'll have a content strategy that actually generates leads instead of just vanity metrics.

Or, if you want to fast-track this entire process, my team and I can handle everything for you. We work with successful operators who want to turn their personal brand into a client acquisition machine without spending hours creating content.

We've done this with over 300 business owners, and we have a proven system for getting results. If that's you, click this link and book a call with me. Let's talk about building your personal brand into an economic engine.