Are you ready to fail on Black Friday?

Hey,

I need to tell you something that might stress you out, but you need to hear it with 3 weeks left before BFCM.

Your email platform is probably going to fail during Black Friday weekend.

Last year, I heard about a brand that did crazy numbers on Black Friday... but also lost a ridiculous amount in cart recovery revenue because their email platform completely collapsed under the traffic.

Friday morning: Everything looks good. Sales are rolling in.

Friday afternoon: Abandoned cart emails stop firing. They don't notice immediately because they're busy fulfilling orders.

Saturday: They realize customers who abandoned carts 24 hours ago never received recovery emails. The flow just...stopped.

Sunday: They open a support ticket. Response time: 48 hours. It's the weekend. Support is buried.

Monday: By the time support responds, BFCM is over. They calculate the damage and found so much loss in cart recovery revenue alone.

That doesn't even COUNT the browse abandonment flows, the welcome sequences, or the post-purchase upsells that also broke.

And this wasn’t a one time occurrence, I hear about something going wrong every single year and the only reason this happens is because most email platforms aren’t built for volume spikes.

They work fine when you're sending 50K emails per day. But when BFCM hits and you need to send 500K emails in 24 hours while running 15 concurrent automations for different customer segments?

The infrastructure buckles > Flows start queuing instead of sending immediately > Triggers get delayed by hours > Support starts stonewalling because every merchant on the platform is having the same problems at the same time.

And the worst part is you won't even know it's happening until it's too late.

Your dashboard will show green checkmarks. Your flows will say "active." But behind the scenes, emails are sitting in queues, waiting to send hours after they should have triggered.

By the time you realize the problem, you've already lost thousands in revenue.

Every brand knows their platform sucks. But they're paralyzed by the same fear:

"What if I migrate and something breaks during the most critical sales period of the year?"

That fear keeps brands stuck on platforms they know will fail them.

It's like staying in a house you know has a weak foundation because you're afraid the moving truck might scratch your furniture. Meanwhile, the foundation is about to collapse during the biggest storm of the year.

The calculation changes when someone else handles the entire move for you.

That someone is Omnisend.

They have a better interface, better features and their infrastructure is built for high-volume periods with 150,000 brands run on their platform.

They've seen every BFCM scenario and when traffic spikes 10x, their systems don't buckle.

AS A BONUS,

For accounts spending $250+/month, they assign you a dedicated migration partner who handles everything.

An actual human who:

→ Moves all your automations, templates, and flows

→ Tests everything before launch

→ Stays available during the entire process

→ Makes sure nothing breaks

The migration takes a few days but you proactively fix any risk to losing revenue / suffering downtime.

Beyond the migration support, they also have Email + SMS in one platform so you don’t have to

→ Coordinate between two systems during your busiest week

→ Duplicate sends

→ Miss timing windows

Your flows fire consistently regardless of whether someone abandons a cart at 2am on Black Friday or middle of the day. They don’t push you off for 6 hours until the queue clears.

They’ve got better economics and are 33% more cost-efficient than Klaviyo with a $68 ROI for every $1 spent.

Right now, you have 2 weeks to migrate before BFCM.

That's enough time to move everything, test it, and be confident it works before November 28th.

But if you wait another week, you're cutting it too close. Migration takes time. Testing takes time and you need a buffer.

Every day you wait, the risk increases.

Omnisend is offering 30% off the first 3 months (code: BFCM-2025) specifically to help brands migrate before Black Friday.

And if you're spending $250+/month, you get that dedicated migration partner who handles everything.

This move could save you from losing sales during your biggest revenue weekend because your current platform can't handle the volume.

🔗 Check it out here:

Use code BFCM-2025 for 30% off your first 3 months

— Wiz

#proudpartner