Being an Authority on X changes everything.

I had a friend reach out to me a few months ago.

$30M ARR. Bootstrapped. No investors. Just him and his team building a monster of a company.

He was crushing it on LinkedIn, had an engaged newsletter. His podcast was pulling in leads.

But 𝕏? Complete ghost town.

He'd post something, get a handful of likes from his employees and two random accounts, and that was it. Nothing stuck. Nothing spread.

And what made it frustrating was that he wasn't posting garbage.

He was sharing real insights, experience, opinions about building in the trenches.

He was sharing value that you’d pay a couple thousand for on a consulting call.

But none of it was landing.

When he came to us, he was clear about what he didn't want.

- No engagement bait.

- No "like this if you agree" nonsense.

- No motivational fluff.

He wanted content that spoke his truth, covered technical breakdowns, controversial takes.

He was ready to say ideas that most founders are too scared to say publicly.

The challenge? He was running an 8-figure company and didn't have hours to spend tweaking drafts and testing hooks.

So we set up one 30-minute call per week.

We have his team review most of the content with him jumping in occasionally when something needs his specific input.

The rest? Writing, designs, strategy updates...all on us. Week after week.

What Happened Over 51 Days 

Let me show you the numbers because I know founders love to see the data.

Before working with us (October-November):

• Average views per post: 459

• Average likes per post: 5

• Barely posting at all

After 51 days with us (December-January):

• Average views per post: 15,680 qualified impressions

• Average likes per post: 90

• Posting consistently with a clear strategy

That's a 102× increase in reach. Nearly 60× the engagement.

One post hit 542,647 views with over 2,100 likes.

Another hit 94,000 views. Another hit 45,000. Another hit 22,000.

He went from crickets to going niche viral nearly every week.

I know what you're thinking. "Cool, he got more likes. So what?"

And honestly? If that was the whole story, this email would be pointless.

Here's the thing most people miss about building authority on 𝕏...

Likes are just the surface metric. They're the visible tip of something much bigger happening underneath.

Every time one of his posts goes viral, what's happening is:

Founders in his exact niche are seeing his name. Over and over again. That's how he’s becoming "the guy" in his space.

People are screenshotting his takes and sharing them. His frameworks are spreading in Slack channels and X dms he'll never see.

His DMs are filling up with people who already trust him. They've been following his journey. They've nodded along to his opinions. They’ll rally around him no matter what he decides to do tomorrow.

He's building a warm, nurtured audience. These are people who are bought into his conviction before he ever asks for anything.

He is building an asset that compounds.

The vanity metrics are just the data that support that he’s building the authority most founders dream about.

What Most Founders Get Wrong

Most 8-9 figure founders I talk to think they don't need a personal brand.

"I have referrals."

"My product speaks for itself."

"I don't have time for social media."

And look, I get it. When you're running a business, posting on the internet feels like a distraction.

But the reality is that...

The founders who are going to dominate the next decade aren't just building great products.

They're building trust at scale with a founder-led personal brand.

They're the ones who show up in your feed with a take that makes you think, who share a framework that helps and tell the truth when everyone else is playing it safe.

That's what separates the founders who people follow from business to business, offer to offer, industry to industry.

It’s not a game of better products.

It’s about earning people’s trust by building a brand they feel personally connected to.

If you're running a 8-9 figure business and you've been thinking about building your personal brand but haven't pulled the trigger...

Ask yourself this:

What would change if you had a warm audience of thousands of ideal customers who already trusted you?

What would change if you had a warm audience of founders who already knew you?

What opportunities would show up that you can't even predict right now?

These are the questions the bigger business owners in the space are now using to make their decisions around.

— Wiz

P.S

- If you’re looking to do it all yourself, you can start with Utopia. 

- If you’re looking to do it yourself but want help with the strategy for the first 30 days to help you kickstart, you can get the strategy bundle.

- If you’re a founder doing over $50k/mo and want a personal brand built for you that makes you the most respected name in your industry then apply to work with us at Mogul Media.