Here’s an end-of-feature checklist for you

"Can Claude operate this?"

That's the mindset everyone’s running with now.

& the answer is three letters: MCP.

It's the protocol that lets AI take actions inside another tool e.g. pull data, build segments, run audits, draft campaigns. Without one, the software stays trapped inside its own interface.

The platforms that push one let your AI do the work directly.

Omnisend just launched theirs.

Other ESPs are too busy launching subject-line generators inside their dashboards like that's where the conversation is.

Feature checklists are dead.

What matters now is whether the software you're paying for lets your AI operate inside it.

The platforms that pushed this early own the next era.

Everyone else becomes the next AOL.

If leaving your ESP has been on the radar, here's the answer:

In 5 days, you could be paying up to 35% less without doing a thing. Omnisend moves every flow, list, and template and you just show up when it's done.

Here’s the full breakdown

– Wiz

#proudpartner