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Landing Pages is still the best way to convert people in 2024.
Yet my strategic partner, Alex, and I talk to people who have them every single day and struggle to convert visitors.
And when we take a look under the hood, I see the same mistakes over and over again.
That’s why in this email I’m going to give you the biggest landing page mistakes that 99% of people make.
More specifically, the 5 biggest damaging page myths.
1: “If I copy someone else’s landing page, my conversion rates will go up.”
A landing page is successful because of the interactions of many nuanced elements.
It’s like a net.
You have to make so many elements perfect to even achieve a good conversion rate:
The content of the page
The design of the page
The audience viewing the page
If you’re going to copy a landing page layout, use the best practices to tweak it to help your audience convert.
Then test it to make it better.
A landing page only starts to succeed if the content offer matches the intent of the customer.
2: “Design Doesn’t Matter”
This is bullshit.
Design is what keeps the User Experience seemless.
Imagine this scenario:
We’re selling baby tools for moms who have babies.
And they land on a site with a cyberpunk-style page.
They’re not gonna resonate with that at all.
So most of them will bounce.
First impressions are what matters.
They’ll judge your overall company based around your site.
So in this case you’ll obviously have to make a site that 100% resonates with the target audience.
You’ll have to make a calm pink/baby blue color site.
3: “Low conversion rates always mean I have a landing page problem”
In reality, you can improve your conversion rates without even touching your landing pages.
To understand why first you should understand the concept of the traffic types spectrum.
Every site has 3 types of visitors.
1-Yesses
These types of visitors who'll always buy no matter the offer. (really low percentage)
2-Maybes
These are the types of visitors who need risk reversals, case studies, testimonials, etc.
We split these into 3 categories.
Maybe-Yes
Maybe-Maybe
Maybe-No
3-No's
No matter how many case studies, testimonials, or risk reversals you have, they'll never buy
These visitors are usually:
Broke
Unqualified
If you’re targeting the wrong people, it doesn’t matter how good your landing page is.
It’s not going to convert.
This is a targeting problem, not a landing page problem.
Sending more qualified traffic to your landing pages can be much more effective than tweaking your landing pages themselves.
The goal is to target 3 categories:
Yesses
Maybe-Yes
Maybe-Maybe
4: “I only need one landing page”
This is not true.
Different offers need different landing pages.
Different ICPs need different landing pages.
“Organizations see an increase in leads by 55% when they increase the number of landing pages they have from 10 to 15.”
Every single info-product, program, course, service, physical products, etc that you’re launching need a landing page built that’s tunnel focused towards that product.
According to another study:
"48% of landing pages contain more than one offer, but including more than one offer can decrease conversion rates by 266%. "
If you show more than one offer it’s just confusing to people.
You should always narrow down to only one conversion goal:
Book A Call
Opt-in
Purchase the program
Sign up to webinar
For example me:
My newsletter (left), the Utopia (middle), and my agency (right).
5: “Once they’re built, the work is done”
Testing is key to get the most amount of cash possible out of your landing page.
You always have to pay attention to it.
The best way is setting up two tools:
Google Analytics
Hotjar
These are mostly free solutions and they’re perfect for beginners.
If you’re more ahead in the game I suggest you using Convert.com
Once you set these up you just have to take 30 minutes max from your time every week.
Analyze your pages.
The amount of user behavior data you can gain is unreal..
By just a simple hypothesis and test you can easily 2x your conversion rate.
It’s a no brainer.
So that's The 5 Worst Landing Page myths
You can now take a look at your own landing pages, fix all of the mistakes I pointed out in this video, and be on your way to crazy conversion rates, right?
Wrong.
Landing pages and CRO are a full time job in of itself, and as a business owner, you’ve got other higher leverage things you could be doing.
You don’t want to be constantly tweaking, rewriting copy, redesigning, split testing, etc. – which is the stuff that really matters for high conversions in 2024.
So if you want us to help you beat your current landing page conversion rate by 10% on an A/B test without the fear of ending up with a new site you don’t like, then talk to us here →