How AI is changing personal branding and content creation

Everyone’s rushing to use AI to grow their personal brand.

“Just use ChatGPT to write a viral thread,” they say.

But let’s get one thing straight: AI is terrible at writing content that actually matters.

It’s not going to build a powerful personal brand. It won’t create trust. It won’t convert. And it won’t make you stand out.

Here’s what most people miss: AI isn’t for content creation, it’s for your content systems. It’s meant to support your content team, streamline your process, and scale your brand without you doing everything manually.

In the last six months, we’ve used AI across some of the most powerful personal brands in the business space, and it’s helped them drive insane growth and revenue.

Let me break down the 4 AI systems that we use to turn founders into micro-authorities and turn content into demand:

System 1: The Strategy Engine 

This is where every great personal brand starts. By building your Content Brain.

A lot of founders skip this step and dive straight into posting. That’s why they burn out or become forgettable.

We do it differently. We start by answering these questions:

• What is your origin story?

• What moments shaped your expertise?

• What do you want to be known for?

• Who exactly are you speaking to?

• What beliefs and frameworks do you stand on?

Once you have this clarity, feed it into ChatGPT with a simple prompt:

“Create a personal brand strategy based on the following inputs:

Platform(s): X and LinkedIn

Offer: [insert]

ICP: [insert]

FAQs my audience asks

My origin story, values, and past high-performing content”

You’ll get:

• 4 content pillars

• Topics per pillar

• Content structure by funnel stage

• Writing tone and positioning guidance

Now you have your Content Brain, the central system for your brand’s strategy. Every post starts here.

System 2: The Research Engine 

No more “What should I post?” Now you know exactly what your audience needs this week.

This is your content intelligence system, running weekly. Here’s how it works:

1. Weekly Review: Take your top-performing and least-performing posts from the last 7 days. Feed them into Claude and analyze what worked and what didn’t.

2. Analyze the Market: Pull up 10 Dream 100 accounts in your niche. Feed in their top posts to find out:

• What your audience responds to

• What the industry is responding to

• What content formats are trending

• What conversations are missing

3. Generate Topics with Precision: Prompt Claude to generate new topics based on performance and market trends. You now have a data-backed roadmap for your content strategy.

System 3: The Performance Engine 

This is where your content stops being random and starts compounding.

If you’re posting consistently but not growing, you need a feedback loop. Every 7 days, review your content and create hypotheses about what you want to test next.

For example:

“I hypothesize that [type of content] will generate [result] because [data]. I’ll track success using [KPI].”

Now, each post is an experiment, and your brand evolves with the data.

System 4: The Asset Builder

This is how you look like a brand, not just another creator.

Great ideas need to look great. But not everyone can afford a full design team. That’s where AI comes in.

Use ChatGPT to brainstorm visual concepts and Claude to create complex assets like diagrams, frameworks, charts, and concept visuals. Polish them in tools like Canva or Illustrator.

You walk away with signature visual content that elevates your personal brand and makes you stand out.

AI is not here to do your content for you.

It’s here to run the systems that allow your personal brand to scale without you doing everything manually.

Founders who win in 2025 won’t be the ones posting the most.

They’ll be the ones with the best AI infrastructure behind their content.

If you want that built for you, strategy, content, design, optimization, done every week, that’s exactly what we do at Mogul Media.

We work with the most powerful founders and agency owners, helping them generate multiple six- and seven-figure revenue by turning them into authorities.

If you want to apply to work with us, click this link and book a call.

P.s if you want to build a personal brand that earns trust at scale, I have 3 ways to help:

→ Utopia: Master personal brand positioning & growth systems

→ Content On Demand: Get an on-demand design team to build your visual authority for you

→ Mogul Media DFY: Let us run your entire content machine and make you the micro-authority in your space

Reply to this email and I’ll show you which one is right for you.