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How to build the perfect content team in 2025
To automate your personal brand for leads and engagement

You might be at the stage when you wanna outsource your personal brand.
You’re getting tired of coming up with ideas.
Writing content.
Posting it.
Following a schedule.
Updating your strategy. Yada yada.
That’s why I’m writing this email for you.
I’m gonna teach you exactly how to build your own content team to streamline/automate the growth of your personal brand.
I know this because I run my own content team for both myself and my clients, so I know what all ends of the spectrum are like.
Let’s get into it.
Let’s first understand what are the kinds of things you have to outsource:
Shoutout to Shane Hummus for the red flowchart for YouTube.
Now let’s get into some of the common mistakes people make when hiring for a content team.
Mistake #1: Hiring for specific tasks
You don’t wanna hire people to complete specific tasks
You hire to fill a role
It’s the skills and expertise, not the deliverables themselves
Because deliverables don’t always equal results
For example don’t just hire a video editor
Hire a video editor who has worked in your specific niche on social media
Mistake #2: Hiring people who have never created their own content
This ties back into the problem of only hiring people for tasks
Remember: You’re not hiring someone to help create content
You’re hiring someone who knows what it takes to grow and get results
Mistake #3: Going for the cheapest option
A content team is not an expense
It’s an investment
You pay for low quality team members, you get low quality results
Mistake #4: Hiring a massive team
Quality over quantity here
Each team member should have multiple skill sets that make them versatile so they aren’t just task-completers
So who do you actually need to hire?
There are 4 roles that are a must-have, and 1 extra role that’s optional
Role #1: Content Strategist
Responsibilities:
Idea Generation
Research
Interviewing You
Analytics
Optimization
These people are the motherboard of your entire content team and this is probably the most extensive role of them all
They’re basically an extension of YOU by doing all the mentally draining tasks such as conjuring up strategy
Role #2: Content Writer
Responsibilities:
Copywriting
Scriptwriting
Content writing
Essentially all things writing
This role isn’t just exclusive to written platforms for Twitter and LinkedIn
It goes for all content
YouTube, Instagram, TikTok, even your email list if you must
Role #3: Designer
Responsibilities:
Visual images
Thumbnails
Mind maps
Pretty self explanatory, they will create any and all graphics you need for your personal brand
Thumbnails, Instagram carousel posts, Miro mind maps, etc.
This is probably the easiest role of them all and arguably the cheapest hire
Role #4: Video Editor (Optional)
You don’t just wanna hire any video editor as I said earlier
You wanna go for video editors in your niche
Especially ones that are good at:
Retention editing
Knowing your audience
Keeping up with industry trends
This way they know how to keep your audience hooked and how to constantly adapt to make sure your editing style doesn’t get boring to your viewers eventually
Role #5: Project Manager
Responsibilities:
Making sure everything is done on time
Delegation
Holding the team accountable
The goal of any business is to buy back enough of your time and freedom to the point where you (almost) become useless in it while it profits
That's the goal of the project manager
They oversee what you don’t have to and are basically an extension of you
Who is responsible for what?
For Twitter & LinkedIn:
(Once again, kudos to Shane Hummus for this)^^^
Now you might be wondering how much all of this will cost
I can ballpark it for you based on what I’ve spent:
Content Strategist: $5,000/month
Content Writer: $2,500/month
Designer: $2,500/month
Video Editor: $1,000-$5,000/month
Project Manager: $2,000-$10,000/month
Total: $13,000-$20,000/month
It’s a lot of money all things considered
You have to know how to run a team
You have to know how to do everything so you know where your team is going wrong
You have to take on all the risk
And it all costs a fortune
But you can actually get your hands on most/all of that for a fraction of that price
…While removing yourself from the process as much as possible
Only spending maximum 45 minutes per week while your personal brand:
Generates leads
Grows following
Gets tons of engagement
…on autopilot