How to build the perfect content team in 2025

You might be at the stage when you wanna outsource your personal brand.

You’re getting tired of coming up with ideas.

Writing content.

Posting it.

Following a schedule.

Updating your strategy. Yada yada.

That’s why I’m writing this email for you.

I’m gonna teach you exactly how to build your own content team to streamline/automate the growth of your personal brand.

I know this because I run my own content team for both myself and my clients, so I know what all ends of the spectrum are like.

Let’s get into it.

Let’s first understand what are the kinds of things you have to outsource:

Shoutout to Shane Hummus for the red flowchart for YouTube.

Now let’s get into some of the common mistakes people make when hiring for a content team.

Mistake #1: Hiring for specific tasks

You don’t wanna hire people to complete specific tasks

You hire to fill a role

It’s the skills and expertise, not the deliverables themselves

Because deliverables don’t always equal results

For example don’t just hire a video editor

Hire a video editor who has worked in your specific niche on social media

Mistake #2: Hiring people who have never created their own content

This ties back into the problem of only hiring people for tasks

Remember: You’re not hiring someone to help create content

You’re hiring someone who knows what it takes to grow and get results

Mistake #3: Going for the cheapest option

A content team is not an expense

It’s an investment

You pay for low quality team members, you get low quality results

Mistake #4: Hiring a massive team

Quality over quantity here

Each team member should have multiple skill sets that make them versatile so they aren’t just task-completers

So who do you actually need to hire?

There are 4 roles that are a must-have, and 1 extra role that’s optional

Role #1: Content Strategist

Responsibilities:

• Idea Generation

• Research

• Interviewing You

• Analytics

• Optimization

These people are the motherboard of your entire content team and this is probably the most extensive role of them all

They’re basically an extension of YOU by doing all the mentally draining tasks such as conjuring up strategy

Role #2: Content Writer

Responsibilities:

• Copywriting

• Scriptwriting

• Content writing

Essentially all things writing

This role isn’t just exclusive to written platforms for Twitter and LinkedIn

It goes for all content

YouTube, Instagram, TikTok, even your email list if you must

Role #3: Designer

Responsibilities:

• Visual images

• Thumbnails

• Mind maps

Pretty self explanatory, they will create any and all graphics you need for your personal brand

Thumbnails, Instagram carousel posts, Miro mind maps, etc.

This is probably the easiest role of them all and arguably the cheapest hire

Role #4: Video Editor (Optional)

You don’t just wanna hire any video editor as I said earlier

You wanna go for video editors in your niche

Especially ones that are good at:

• Retention editing

• Knowing your audience

• Keeping up with industry trends

This way they know how to keep your audience hooked and how to constantly adapt to make sure your editing style doesn’t get boring to your viewers eventually

Role #5: Project Manager

Responsibilities:

• Making sure everything is done on time

• Delegation

• Holding the team accountable

The goal of any business is to buy back enough of your time and freedom to the point where you (almost) become useless in it while it profits

That's the goal of the project manager

They oversee what you don’t have to and are basically an extension of you

Who is responsible for what?

For Twitter & LinkedIn:

(Once again, kudos to Shane Hummus for this)^^^

Now you might be wondering how much all of this will cost

I can ballpark it for you based on what I’ve spent:

Content Strategist: $5,000/month

Content Writer: $2,500/month

Designer: $2,500/month

Video Editor: $1,000-$5,000/month

Project Manager: $2,000-$10,000/month

Total: $13,000-$20,000/month

It’s a lot of money all things considered

You have to know how to run a team

You have to know how to do everything so you know where your team is going wrong

You have to take on all the risk

And it all costs a fortune

But you can actually get your hands on most/all of that for a fraction of that price

…While removing yourself from the process as much as possible

Only spending maximum 45 minutes per week while your personal brand:

• Generates leads

• Grows following

• Gets tons of engagement

…on autopilot

If you wanna know how you can do that, come talk to me: