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- I can’t believe that every SaaS got AI wrong this year
I can’t believe that every SaaS got AI wrong this year
This one SaaS is doing it right and they’re about to make their competition look ancient

Every SaaS spent the last year shoving an AI chatbot into their dashboard.
- A "smart" subject line generator.
- A copy assistant inside the editor.
- A button that promises to "summarize your campaign performance" if you click it 3 times.
All of them are locked inside the app you're already trying to spend less time inside of.
Omnisend just did the opposite.
They plugged their entire platform into ChatGPT so you run your email marketing from the same chat you're already using to think through everything else in your business.
- Pull campaign reports.
- Build segments.
- Audit deliverability.
- Plan your next send
And you don’t have to open Omnisend at all.
The future of marketing software isn't a better dashboard.
There's no dashboard.
The interface dies and the work happens inside whatever AI you already trust to think with.
We're going to watch this play out across every category over the next 18 months. The SaaS companies that build their own walled-garden AI features are going to look ancient next to the ones that plug into the LLMs people use every day.
Omnisend got there first.
If you're still with another provider or anything else paying a premium for "AI features" trapped inside their app, this is the moment to switch. In 5 days, you could be paying up to 35% less without doing a thing. Omnisend moves every flow, list, and template for you and you just show up when it's done. Don’t waste another minute.
– Wiz
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