I’m going to share how this founder does $300K MRR from his X profile

Got a testimonial recently from Oliver Brocato.

Quick context on him

Brother has built TABS Chocolate to 8 figures and sold it when he was 21.

Now he's building a B2B software in the ecom space which is already doing $300K MRR.

If you didn’t see the video yet, check it out

Quick note before I get into it, Oliver isn’t a current client. He went through our Done With You program a few years back, then came back through it again recently as the algorithm changed and he’s training his new team on what’s working now.

Here's the line from his testimonial that I keep coming back to though:

"My X profile is actually one of the biggest drivers for booking demos for my B2B software business."

Read that again.

Not his ad account. Not his SDR team. Not a cold email sequence with 14 follow-ups.

His profile.

The same profile most founders treat like a digital business card and update twice a year.

When we started working together, Oliver was starting off with no audience, no inbound, nothing.

We built it from scratch to 50K followers but the number is the boring part of the story.

The interesting part is what those 50K do for him.

He's sent millions in deal flow as referrals to other agencies and software companies. Takes a percentage of every deal. His own software books demos straight off his profile, every single week.

That's 2 completely separate revenue lines, both running off the same audience, with zero ad spend attached.

Most founders never get this because they’re too busy worrying about likes and reach.

They build an audience of broke 19-year-olds who comment "insightful" on every motivational platitude and will never write them a check.

The founders who monetize a personal brand do the opposite. They engineer the audience.

Every post, every reply, every account they engage with is filtering for the 200 people who could realistically buy.

Here's the full quote Oliver sent over:

"Probably one of the best strategists when it comes to building a personal brand and dominating on X, LinkedIn, and other social platforms. Allowed me to grow my own personal brand from 0 to over 50,000 followers. These are 50,000 high-intent ecommerce brand owners."

"High-intent ecommerce brand owners."

That's the part nobody knows how to optimize for.

But the audience composition is also the most important part.

We're also opening 2 spots in our DFY program where we help you get similar results and build a respectable personal brand on X and LinkedIn in 45 minutes of involvement a week.

Reply to this email or book a call here to get the ball rolling on your X and LinkedIn becoming a source of deals for your business

— Wiz