I Used AI To Build a 7 Figure Personal Brand

Whatever happened to The Jetsons? Wasn't the future supposed to be filled with flying cars, robot maids, and colonies on different planets?

Or what about Iron Man? A fully interactive world where AI does all the heavy lifting—an extension of your mind, your business, and your brand.

Wasn't the future supposed to look a lot different by 2025? It's like every reality in the multiverse got something game-changing… but what did we get?

Things took a twist in our reality, and I don't know if you caught it. Most people see AI and think of these shows and movies and sit back waiting for the world to evolve, but there are a select few that are actually using it to their advantage while AI is still developing, and those ones are moving fast. But the problem is no one taught you how to take advantage of it yourself

Some people use it to code, others use it to think, and then there are people like me who use it to make a ton of money by creating content

I've been using AI to scale my personal brand across X, YouTube, Instagram, LinkedIn, and my newsletter—and in the past 6 months, it's made me more money with less effort than ever before but I promise you, this won't last long… because in less than a year everyone will have their hands on what I'm about to tell you.

AI for content will be nearly perfected by this time next year. And I'm going to tell you how to take full advantage of it, and milk it before it becomes the "industry "meta"

Let's get into today's newsletter.

The AI Meta

Let's start off with the word "meta". No I'm not talking about our hero Zuck (who by the way has the greatest PR team in existence)

Let me take you into the world of the gaming industry for this example.

When you log in to any game, there is a playstyle that is working better than any other. Maybe a specific gun combo, or a fighting combo. It's something the entirety of the play base uses because it's the most effective strategy or tactic to win.

When a meta is found, a big player in the game exposes the strategy, people start copying, and well, it spreads like wildfire, and boom the meta gets overly saturated and dies out soon.

This is a perfect example of what's about to come with AI and the content industry. It will be the meta in the next year but you're lucky because you're watching this early.

See, The people who get the richest are the same as the players who get the most wins They both understand how to spot the metas before they're metas. They are the risk takers that test to see if a combo, a strategy, or a tactic can possibly work.

I call this the "glitch" phase.

Like a glitch in the system that no one has caught on to that we can take advantage of.

THE CURRENT AI CONTENT META

Well, the current meta is not in the content writing. AI just still doesn't get you. Go send a voice message to any AI. Chat GPT, Claude, Grok, I promise you it won't sound like you, it will use obvious ai phrases and mistakes, and most importantly it will NOT encapsulate your soul

See, the problem with everyone who is teaching you how to use AI for content, they're teaching you how to use it efficiently but not effectively.

There is a night and day difference here that if you don't understand, you will not be able to grasp the rest of this video

The difference between the two is, that you can create content to write, but does that content actually perform the way you want it to? I promise you it won't

When building a personal brand, the most important element is the word "PERSONAL". Your socials need YOUR story, your tone, and your energy screaming through the screen at the reader or viewer.

You can't do that with any ai writer that is currently out on the market.

But what you can do is use AI for literally every other step in the system to create content.

CONTENT SYSTEM BREAKDOWN

Let's visualize what a system is, together with a quick visual from our homie Spongebob before I show you a bulletproof content system

You're at the Krusty Krab You order a Krabby Patty Squidward yells back "Need a Krabby Patty with extra cheese, Spongebob" Spongebob gets the ingredients, cooks the patty, puts the burger between the buns, and rings the bell Squidward delivers the order

Behind the scenes, Spongebob toasts the buns, cuts up the lettuce & tomatoes, makes sure the patty is perfectly set at medium rare so it is juicy, and then he places all the ingredients on the burger buns.

This is a system.

Now when we create content we also have a very particular systems

This is a system we use at my agency Mogul Media. We literally used this system for 300 of the most powerful personal brands in the business world. It's bulletproof and you can just copy this

Step 1: Understand your pillars - what are the main overall topics you want to talk about

Step 2: Research - Competitors, your old content, and trends in the industry

Step 3: Sub topics for the next 7 days based on understanding the topic goals, and vision for the post

Step 4: Interview yourself to answer the questions in the topic

Step 5: Write the actual post and add any visuals

Step 6: Review the post to make sure it matches your tone, and avoid spelling mistakes

Step 7: Implement any feedback

Step 8: Post

Step 9: Read the data and optimize

See how much goes into content, now imagine having to do this for 14-21 posts a week across your socials. It's tedious, things break, and well we aren't ai so we make mistakes.

THE 5-STEP AI CONTENT SYSTEM

So how do we use AI for the content creation system?

Let me show you:

Step 1: Build Your Personal Brand's Brain (AI as Your Content HQ)

Before AI can actually help you, it needs something to work with—this is where your personal brand's 'brain' comes in." What is it?

Think of this as the central database where AI learns your voice, your expertise, and what you actually want to talk about—instead of spitting out generic content that sounds like a robot.

How to use AI for this:

Train CHAT GPT AI on Your Voice → Feed it your top-performing content, tweets, or LinkedIn posts so it learns your style

Store Your Content Pillars & Frameworks → AI categorizes your thoughts, best-performing posts, and insights into ready-to-use formats

Build an "AI Thought Bank" → AI organizes your raw ideas into structured posts, scripts, or threads—so you never start from scratch again

Step 2: AI-Driven Research (Find Trends & Spot What's Working)

The biggest mistake people make? Posting content without knowing what actually works. AI can eliminate the guesswork."

What AI helps with:

Competitor Analysis in Seconds → AI scans top posts from industry leaders, finds patterns, and tells you exactly what's trending

Personalized Trend Monitoring → Instead of manually tracking industry changes, AI feeds you only the trends that are relevant to your niche

Performance Analysis of Your Own Content → AI studies your past posts and reveals what formats, hooks, and styles drive the most engagement

Step 3: AI for Topic & Question Generation (Never Run Out of Content)

Here's where AI really starts doing the heavy lifting."

What AI does here:

Turns broad ideas into structured content → "I want to talk about AI and branding" becomes "5 AI Mistakes Ruining Your Personal Brand"

Auto-generates engaging content prompts → Instead of brainstorming, AI feeds you thought-provoking questions based on your niche

Repurposes past ideas into new formats → AI reworks one successful post into 5+ different angles

Step 4: AI as Your Content Assistant (But Not Your Ghostwriter)

Here's where people mess up—they think AI should write all their content for them. That's a one-way ticket to sounding like a robot."

The right way to use AI for content creation:

Let AI structure your content → AI outlines your key points, but you add the personality

Use AI to repurpose, not replace → AI transforms your video scripts into Twitter threads, LinkedIn posts, and newsletters

AI helps with editing & refining, not replacing your voice → AI polishes your writing without stripping out your personality

Step 5: AI for Feedback & Optimization (Improve Without Guesswork)

Most people just post and hope for the best. AI removes the guesswork."

What AI does here:

Analyzes engagement trends → AI tells you which styles, hooks, and CTAs performed best

A/B tests content styles → AI helps you compare different hooks & formats to find what converts

Surface improvement suggestions → AI learns what works best for your audience and recommends tweaks before you post

RECAP

So let's recap what I just showed you:

Most people are using AI wrong. They're trying to make AI write their content and it sounds like robot garbage. That's not the meta.

The real meta—the glitch in the system right now—is using AI for EVERYTHING ELSE. Let it handle the research, the structure, the optimization. But YOU provide the voice, the stories, the personality that no AI can replicate yet.

So there you have it — the AI content creation meta that's working right now, before everyone else catches on. You can either implement this yourself starting today, or you can have my team at Mogul Media handle the entire thing for you.

If you're a founder, CEO, or thought leader who knows they need to be building their personal brand but just doesn't have the time or expertise to build this system from scratch, we should talk.

We've perfected this system across hundreds of clients, and our results speak for themselves. $100k deals from LinkedIn posts with under 3,000 followers. Nine-figure brand brands closed from content that took the client 20 minutes a week of involvement.

We'll break down exactly how we'd implement this system for your specific brand and goals. Just be quick about it — we can only take a limited number of clients per industry to avoid creating direct competitors.

If you are ready to work with us, then click this to book a call.