I’ve changed how I’m posting on X

Hopped on a call with a founder and his marketing lead last week.

They’re already doing REALLY well with content and wanted me to look through what they were posting, what was driving calls, and where I thought they should focus next.

At one point, we pulled up my X account and I started walking them through what I’ve been doing over the past few weeks.

I went through the agency updates.

- the new office.

- client wins.

- testimonials.

- referrals.

- technical posts.

- a few promotions that had generated calls.

And while I was explaining all of it, I realized there’s actually a pretty clear cadence behind my account right now.

It feels like people are following the business as it happens.

One day I’m sharing something I learned building personal brands.

A few days later I’m showing the new office.

Then a client gets a great result and I post that.

Then I tell a story from my life.

Then we’re back into something technical.

That mix has been working extremely well for us.

A few weeks ago, I posted an update about where we were with Mogul and what was happening inside the agency.

It did around 60-70 likes and the replies had a bunch of founders and operators I knew from the space.

I spent the next day responding to basically everyone.

That post generated booked calls.

Then I shared an update about our new office.

People got to see us moving in, building the production studio, and putting together something I’ve been excited about for a long time.

Those posts make the account feel alive.

You’re watching the company grow with me.

I’ve been doing the same thing with client results.

Recently I posted:

“Some fun wins from the last 24 hours.”

Then I shared a bunch of things happening across our clients.

That post generated 4 booked calls.

Two of those opportunities turned into around $15K MRR.

And now I have somewhere to take the story.

Maybe next week I have 15 wins.

Maybe one of those clients gets another result.

Maybe I quote the post a month from now and show what happened next.

I’ve been thinking about my account much more like that lately.

Each post can become part of a longer story.

The same applies to technical content.

If I post a listicle around a topic and it performs well, I send it straight back to the team.

That topic might become an article.

Then a Google Doc screenshot.

Then a Reddit-style visual.

Then another short post.

Then something for LinkedIn.

We already know people care about the idea, so we keep exploring it.

Proof gets mixed throughout all of this too.

Testimonials.

Client wins.

Referrals.

A nine-figure founder recently referred someone to us, and that person ended up referring another nine-figure founder.

My first thought when it happened was literally:

I need to post this.

Those moments tell the story of the business better than I ever could by explaining what we do.

So if you looked at my account over a normal week right now, you’d probably see some combination of:

- personal stories

- business updates

- technical breakdowns

- client results

- testimonials

- referrals

- promotions

Over time, someone following me gets to see how I think, what we’re building, who we work with, and what’s happening behind the scenes.

That’s the cadence that’s working for me right now.

Then every Friday we look at the data.

What started conversations?

What brought in calls?

What topics kept working?

What formats should we run again?

And I use that to plan the next seven days.

That consulting call was a good reminder that sometimes the strategy gets pretty simple once you zoom out and look at the account as a whole.

Give people something useful.

Let them into the business.

Show them what’s working.

Keep the story moving.

— Wiz

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