Most People Butcher the DMs

Everyone wants leverage, but almost no one earns it.

They post > They write > They wait.

Then, when they finally gather the courage to DM someone they admire or want to work with, they fumble it. Badly.

You can smell the desperation from the first line:

“Hey! Big fan. Thought you might blah blah blah SNOOOOOZEFEST?”

This sounds so beg because DMs aren’t for selling

They’re about becoming unforgettable.

This is how I’ve built partnerships, how I’ve landed clients I used to study from a distance and how I’ve closed 6-figure deals without “pitching.”

Let me break it down as a human that makes decisions…

First: Stop chasing volume.

The moment you treat outreach like a numbers game, you’ve lost.

Spray-and-pray is what people do when they have nothing to say.

Instead, I built a list of exactly 100 people I wanted to work with. The 100 most aligned operators I respected.

I also call it my Dream 100. The hit list. The people I’d obsess over if I was building a sales deck just for them.

Because I am.

Second: I stopped trying to be liked. I started trying to be useful.

When I saw someone post about low engagement, I didn’t send a compliment on what they’re doing right.

I did the work.

I had my team audit their strategy. Found three blind spots. Then I’d message:

“Just audited your XYZ and noticed 3 quick changes that could likely bump engagement by 15%. These are the changes I’d make ASAP”

I’m not pitching anything or selling anything. I’m just providing value by showing them low-hanging fruit I know off the top of my head.

And when they ask for more direction or value?

I don’t fire it over in 3 seconds.

Third: I built anticipation.

“Cool. I’ll send it to you tomorrow.”

Why?

Because people value what isn’t instantly available. Because quality takes time. Because anyone can say “here’s some quick tips”…

But when I sent that message the next day, I didn’t just share a few bullets. I’d share a Loom breakdown or voice message walking through their content funnel with specific examples of what they could test right now.

And the second they saw that?

I didn’t ask for a call.

I gave them space.

“If this was helpful, I actually blah blah no pressure at all.”

Here’s what’s happening underneath these simple communications:

1. Reciprocity: They received unexpected, specific value.

2. Status alignment: I was studying them.

3. Authority: Demonstrated.

4. Scarcity: No pitch.

If you’re sending DMs to get clients, but every message sounds like a cold pitch…

You’re just performing the role of a desperate closer. And it shows.

The DM’s job is not to close.

It’s to earn permission and get the person curious enough to want to hear more.

And if you can’t create that curiosity? You’re not ready to sell ANYTHING yet.

– Wiz

P.S if you want more value like this,

→ Utopia for operators who want the frameworks, prompts, and structure to run their personal brand themselves

→ Mogul Media if you want our team to build these systems and execute them for you