Personal Brand Masterclass in 5 minutes

Everything you need to know about generating inbound leads in 2025

Author

Wiz Of Ecom
December 07, 2024

No fancy hook here.

Just the complete 180-day roadmap to building and scaling your personal brand to 7 figures in 3 stages.

I’m gonna walk you through how to start on X (formerly Twitter), LinkedIn, and then expand to YouTube and your email list.

…All in 2025.

No paid ads.

No cold outreach.

No massive following.

Let’s get into it.

Stage 1: Stirring The Pot

Here’s what we’re gonna go over in the first stage:

  1. Defining your ICP

  2. Positioning Identifying your target audience

  3. Creating your dream 100

  4. Profile setup + first batch of content

  5. Idea Generation

Defining Your ICP

AKA your Ideal Customer Profile or Ideal Client Profile.

Have you ever read an ad or website that felt like it was speaking directly to you and no one else?

That’s the importance of knowing your ICP

This is how you speak directly into the hearts of your perfect prospect

How do you do that? By knowing who they are

Ask yourself these questions about them:

  1. What is their revenue?

  2. What’s holding them back?

  3. What fears do they have?

  4. What desires do they have?

  5. What are their dreams?

  6. What seasons are we in?

  7. What pains do they feel during this season?

  8. How have they been screwed by others in the past

  9. What does it feel like to win or lose for these people?

  10. Questions they have that are holding them back & FAQs

Positioning

Positioning is how you’re gonna stand out from the crowd.

You need this to get you clicks and you do that by building a positive perception in the eyes of your prospects.

There’s 5 main positioning structures you can use.

  1. Removing an old pain

Ex: “No more cold emails or ads to get leads. Have them come directly to you”

  1. Bringing their dream to reality

“LTV is the most important metric in 2025 for DTC brands and retention marketing is our obsession”

  1. Niche within a niche specialist

“Everyone does CRO for every niche in the market. We specialize only in DTC brands in the fashion industry and have worked with X people in your space.”

  1. The old ways are dead

“We have no upsells. We’re not promoting any higher-priced program inside like everyone else.”

  1. Our unique mechanism is the secret to winning

“Get more sign-ups at a higher conversion rate via our 3-step system”

Identify Your Target Audience

This is damn near the same as identifying your ICP, but we’re focusing a bit more on the social media side of it.

Who are they following?

Who are they talking to?

Who are they commenting underneath?

You’re gonna be writing your content for those people.

Finding Your Dream 100

The dream 100 is the top 100 people you ever wanna work with or befriend.

The goal here is to grab the algorithm by its throat and build valuable connections that could potentially turn into paying clients.

There’s 2 main ways of going about this:

Method #1:

  1. Befriend on the timeline

  2. Identify the prospect

  3. Engage on the timeline w/ value

  4. Jump into DMs & provide more value

  5. Follow up

  6. Jump into a call

Method #2:

  1. Identify qualified followers

  2. DM them personalized strategies as a free gift

  3. Provide them more value

  4. Follow up

  5. Hop into a call

Profile + First Batch of Content

We’re going to build your profile into a funnel.

Your profile and your first batch of content is ALL top of funnel based.

And for your first batch of content you’re going to post

  • Hot takes (1x/day)

  • Experiences (1x/day)

  • Stories (1x/day)

  • Motivation (1x/day)

I run through all of the content thoroughly in-depth in this YouTube video here:
LinkedIn & Twitter Content Strategy Framework 2025 – How to Get Started

Idea Generation

You’re probably wondering how you even come up with content in the first place.

Don’t worry, you don’t need to be a creative thinker.

I’ve got that part covered for you already.

Method #1: The Interview

This is where you ask yourself a series of questions and use your answers to create content.

And once again don’t worry, I have those questions for you.

Here they are:

What are some personal stories or anecdotes that you could share that would be relevant to your business?

  • What are some of the successes your business has had recently? And you would attribute your successes to what?

  • What advice would you give to other businesses that are just starting out?

  • What are some of the things you're still working on improving for your business?

  • What are some of the trends you're seeing in your industry?

  • What are 4 to 5 business takes worth sharing with your audience that you can really expand on?

  • Run me through your typical day.

  • What are some of your daily habits?

  • What's your story? Main milestones from your starting point to where you are now.

  • What are some accomplishments of yours that would make for a good headline?

  • Biggest lessons you’ve learned in your industry?

  • What are common mistakes you see from people in your industry?

  • What are the biggest failures/lessons you’ve experienced in your life?

  • What are the most important principles people should know about your industry?

  • What are the important skills people should learn to be successful in life?

  • What are the biggest mistakes beginners make in your industry?

  • What is the main thing you want to promote in your threads and tweets?

  • What are some of the things you're most passionate about?

Method #2: Market Research

Identify your competitors in the space and study their best performing recent content

For example if you were in the Creatives niche you’d study an account like @anzedetn

Anze is a client of ours. If you want us to create banger content like his come talk to me here: https://authority.mogulmedia.ca/

Stage 2: Doubling Down

Now we’re onto stage 2.

This is where we double down on what’s working and nurture our audience.

Here’s what we’re gonna go over:

  1. Identifying winners & optimizing

  2. Propaganda (Memetics)

  3. The “DM 100” Strategy + The “50” Strategy

  4. Middle of Funnel Content

Identifying Winners & Optimizing

You’re gonna create 2 new batches of content either weekly or bi-weekly.

You do this by analyzing what topics and structures are working best and that accounts for 50% of your next content.

Then you identify what’s working from your competitors and you come up with new tests (this will account for the other 50% of your next content)

You can use tools like Hypefury or TweetHunter to do this in great detail.

Propaganda (Memetics) Don’t worry we’re not gonna give you a negative digital footprint here.

We just want your audience to love you and what you sell.

And it’s done through (ethical) propaganda.

The goal is to have one overall message you can have conviction with – a hill that you’d die on.

The top players in the space summarize their messages into simple phrases and icons called “memetics” – here’s some examples:

And then here’s an example of one of my memetics called “Micro Authority”

I wouldn’t shut up about this concept EVER.

So much so to the point where people who hop on sales calls with me tell me they want to become a ‘Micro Authority.’

My message is to tell people the importance of building a personal brand without becoming an influencer or celebrity.

My content all revolves around the outcomes and lifestyle of someone who does just that.

Often times it becomes about:

  • The money you can close

  • The stories of how I came to this conclusion

  • Borrowing other people’s clout

  • Showcasing who else has done it all before

It’s all about selling my convictions.

The “DM 100” Strategy + The 50 Strategy

You’re gonna waste your time on these platforms if you aren’t building connections (friendships) so here’s 2 easy ways to do it:

Method #1

  • Find people who have a 500-1000 follower difference from you

  • LIke and comment on their posts

  • Get them to comment back on your posts

  • Engage with them

  • Rinse and repeat for 100 people or so

Method #2

  • Find 25 accounts on LinkedIn and 25 accounts on X/Twitter that are in similar follower ranges as you

  • COmment under their posts with value

  • COnnect with those people and DM them

  • Now you’ll start showing up on their feeds

Middle of Funnel Content

Now you’re gonna introduce 3 new types of content into the mix:

  1. Authority content

  2. Case studies

  3. Video content

While still posting your hot takes, motivation, stories, and experiences as well.

Stage 3: Expansion (and more)

This is where we completely usurp our niche and take over everything.

We’re gonna go over:

  1. Email List

  2. YouTube

  3. Bottom of Funnel Content

Email List

Your email list is where you build a deep connection with your audience and offer exclusive content here.

Email list subscribers are infinitely more valuable than social media followers.

But don’t ask me. Look at the data.

Let’s say you run a B2B newsletter with 10,000 subscribers.

That means your newsletter is literally worth $400,000.

You can set yours up with a platform like ConvertKit.

You’re then going to create a free resource that you will give away in exchange for people’s emails.

And you’ll post about it on your Twitter & LinkedIn and then DM people the link to your newsletter.

Your weekly email strategy is going to consist of 1 of 4 types:

  • Business takes

  • Case studies

  • Technical breakdowns

Or… You can combine all 3 of those into 1 chunky email (like I am here).

YouTube

YouTube is where you’re gonna activate your followers and convert those who are on the fence about your offer.

There’s 4 different types of videos and you’re gonna post once on a weekly basis:

  1. Listicles

  2. Breakdowns

  3. Trends

  4. Raw videos

Bottom of Funnel Content

Now you’re going to introduce the bottom of funnel content.

These are just:

  • Promotions

  • Email list promotions

  • Soft sells & hard sells

  • While resuming your:

  • Authority posts

  • Case studies

  • Video content

  • Hot takes

  • Stories

  • Experiences

  • Motivational posts

I know this is a lot and you might need to bookmark this email and keep it somewhere for future reference.

But if you don’t wanna deal with the headache of doing all of this,

If you want to build your personal brand into the most valuable asset you ever own,

Complete with followers, lead flow, and connections…

Come talk to me here: https://authority.mogulmedia.ca/