Ryan Deiss had 2.1M followers. X wasn't working.

> Ryan Deiss has 2.1M followers across YouTube and Instagram

> He's been in digital marketing for 20+ years

> Built companies doing $100M+

> Runs Traffic & Conversion Summit.

But when it came to X and LinkedIn, he was stuck.

Mostly because the written platforms play by completely different rules than video.

You see, on YouTube, the algorithm rewards watch time. On Instagram, it rewards saves and shares.

Both platforms let you build trust through tone, expression, and presence.

On X and LinkedIn, you have no voice, facial expressions or 10-minute video to prove you know what you're talking about.

You have text. And you have about 2 seconds before someone scrolls past.

So founders who crush it on video or podcasts assume the written platforms will be easy because they’ve done the heavy-lifting by building an audience and having credibility.

Why wouldn't it transfer?

Except it doesn't because the skills are completely different.

Video rewards depth | Written rewards compression.

Video lets you explain | Written forces you to hook.

Video builds trust over 10 minutes | Written has to earn trust in 10 words.

Ryan understood this.

That's why he hired us.

His words:

He shows up for 45 minutes a week and we handle everything else.

> The strategy

> The writing

> The designs

> The optimization.

This is what we do for 30+ founders doing $1M to $700M+ a year.

We share their expertise through content that builds their authority on X and LinkedIn.

They save time, they save energy by avoiding the hassle of hiring a writer / strategist / leading a content team and they save the headache of months of trial and error figuring out the algorithm, studying other accounts and finding personal winners.

If you want this handled for you, book a call and let’s chat mogulmedia.ca

– Wiz