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Stop burning your cash in 2026
Some brands are paying more for their ESP than their agency retainer and it’s NUTS...

I need to talk about something that has been EATING away at me.
I just saw an agency owner mention that some of his clients' ESP bills are as high as what they pay his agency for full email management.
Think about that for a second.
Some are realizing that they’re dealing with unnecessary growing expenses that keep climbing month after month.
There are other providers out there who have the same exact service without those growing expenses, you shouldn't be getting eaten into basically.
And this isn't an isolated case.
Now that we’re cooling down from BFCM and the holiday chaos, January is when brands get a chance to reassess everything:
→ What worked
→ What didn't
→ Where money got wasted
→ What needs to change
And email platform costs ALWAYS come up.
Because most brands are paying for enterprise features they'll never touch while their actual needs are pretty straightforward:
Reliable automations
Clean segmentation
Email + SMS together
Support that responds
Good deliverability
That's it.
But other ESPs keep adding complexity (and cost) while the core functionality stays the same.
I can understand why so many brands are migrating to Omnisend right now.
The economics make better sense:
- 33% lower costs than other ESPs with the same (often better) functionality.
- $68 ROI for every $1 spent according to their internal data.
- Email + SMS unified so you're not coordinating between two platforms.
- Support that responds quickly instead of making you wait days.
- No enterprise bloat.
- No features you'll never use.
- Just what you need to run effective retention marketing.
If you're tired of overpaying for underwhelming results, now's the time to switch.
Not in Q2 when you're busy.
You have breathing room to migrate properly.
And Omnisend will even handle migrations for accounts over $250/month with a dedicated partner. They’ll move your automations, templates, and flows so nothing breaks.
The brands setting themselves up to win in 2026 are the ones who are working on fixing their unit economics before the year has even started.
As a bonus, if you spend $250/month or more, Omnisend will also give you a dedicated migration assistant to move you over seamlessly
Use code WIZ30 for 30% off your first 3 months.
Make 2026 the year your email stack makes financial sense.
– Wiz
#proudpartner