Stop Running In The Same Circles

What I realized changed everything (and 99% of founders still miss this)

A few years ago, I was doing what most people think they’re supposed to do.

> Posting every day > Sharing value > Trying to “build in public.”

Rinse and repeat.

But no matter how consistent I was…

No matter how AMAZING the content looked…

My audience was growing at a leisurely pace which would be fine if my outputs were leisurely. I was putting in a ridiculous amount of hours that was not being met with as much attention as I wanted.

My pipeline was dry.

And my arrogance convinced me that I was doing EVERYTHING RIGHT and everyone around me was just late to the party.

Looking back, the problem was obvious.

I was posting content without a system.

I kept posting content around topics that were underperformers, there was no targeting, I was only on X.

Don’t even ask me who I was speaking to or why any of it mattered.

I was about to pull some old platitude tweets to make my point but cringed and decided against it.

I was just publishing because I was told consistency would solve everything.

What nobody tells you is that consistency without direction just gets you stuck faster.

If you’re an agency owner, coach, consultant, or service provider…

There’s a good chance you’re in this exact spot right now.

You’re posting content that gets likes… but not leads.

Or you’re doing the work… but no one knows about it.

Or you’ve got the craziest skills in the industry… but no system to turn that into demand.

And deep down, you’re probably wondering:

“Is there even a point in me posting?”

“Do I need to just post more?”

“Why do other people with less experience seem to grow faster?”

You’re not broken.

You’re just operating without a personal brand infrastructure.

I’ve made a video that breaks down:

  • The 3 obsessions every profitable personal brand is built on

  • Why most content repels clients (even when it gets engagement)

  • And how to start running your personal brand like a business asset

This is the same framework I’ve used with 300+ founders to generate 6- and 7-figures off content alone.

– Wiz

P.S. If you have questions about building a personal brand that earns trust at scale, I have 2 ways to help:

Utopia: Master personal brand positioning & growth systems

Mogul Media: Let us run your entire content machine and make you the micro-authority in your space.

Reply to this email and I’ll show you which one is right for you.