The Hardest Lesson I Learned About AI

I used to think that building a personal brand was all about output.

Write more → Post more → Get your name in front of as many people as possible.

So I did.

You could have called me Alexander Hamilton with how much I wrote, I was a maniac.

I posted every day. I spent hours inside my “content lab” thinking that was what I needed to do.

But the part I never saw coming was that none of it mattered without trust.

I had likes, shares, textbook engagement.

But nobody was buying. Nobody was reaching out. Nobody was saying “I trust you enough to work with you.”

That was a hard pill to swallow. And then came the AI wave.

Suddenly everyone was pumping out content faster than ever. It felt like I was losing ground.

But the more I scrolled X, the more comments I read and the more I realized that AI didn’t kill trust. It killed laziness.

AI made it so that ANYONE could flood the feed.

But it also made it so that only the real operators that had a story, a system, a conviction were the ones that stood out.

And that’s where I doubled down.

I started ignoring the shortcuts everyone was taking with AI, I turned a blind eye to the templates and I started training chatGPT and Claude on my voice, my story and the conviction with which I had built this brand in the first place.

I started being the guy who built an ecosystem across platforms that actually made people trust me.

That’s how I started closing six-figure months with less than an hour a day.

I didn’t rely on AI or buy every new tool in the market.

I was busy manipulating AI to build an authentic system that kept my voice and my trust front and center.

I made a 30-minute masterclass breaking this down each of the steps so you can build the same system for your brand.

If you’re ready to build something that’s impossible to copy…

Go watch it now 

—Wiz

P.S. If you’re ready to build a brand that earns trust at scale, I’ve got two paths for you:

→ Utopia: Learn the frameworks and run it yourself

→ Mogul Media: Let my team do it for you

Just reply to this email and I’ll help you pick the one that fits.