The Hidden Cost of Building Funnels Yourself

I've been thinking about specialization lately because there’s this paradox in business…

The more you can do, the less you should do.

For the past year, every landing page I've used has been built by Alex from Hyper Helios even though I understand funnel frameworks, conversion psychology and could spend weeks perfecting every element.

But the reason I stopped doing this was because I learned that to build a sustainable business, I need to accept that my energy is finite and mt focus determines my outcomes.

When building my pages, I was optimizing for the wrong variable by optimizing for control instead of results.

Alex's team uses what they call the "Conversion Trifecta" which is a systematic method of combining strategic copy, conversion-focused design, and psychology-driven user flow.

The difference is philosophical.

People usually build landing pages to showcase their capabilities but Alex builds them to serve the visitor's decision-making process.

That shift in perspective changes everything.

It's why I made him my strategic partner. And why I'm sharing this with you.

If you're doing $30K+/month and finding yourself caught in the weeds of funnel optimization instead of focusing on what only you can do…

Maybe it's time to consider what you should stop doing yourself.

Book a conversation with Alex here 

Sometimes the most strategic decision is knowing where to direct your attention.

– Wiz