The Month I Shot Myself In My Own Foot

There was this one month where I thought I had it all figured out.

I had just crossed 50K followers.

We were making money.

Inbound leads were coming in without me lifting a finger.

The calendar was full. The funnel was working.

It finally felt like I was “in flow.”

I had finally reached a level of predictability I’d worked years to create.

So naturally, I decided it was time to “optimize.”

I delegated more, began posting less and started automating the parts of the brand that once gave me energy.

I wasn’t being lazy. I wasn’t checked out.

But I was slowly disconnecting from the very thing that built my business in the first place: my voice.

That month was the quietest my DMs had ever been.

My content didn’t land the way it used to.

Sales slowed down even though I was “using the same strategy.”

That’s when I realized I had fallen for a dangerous lie most founders buy into:

That once you “build the machine,” you can disappear.

But my personal brand was never a machine.

It was a mirror.

And if the person behind it wasn’t growing, reflecting, or creating from truth, people could sense it.

It was disorganization that held me back.

I was busy… but unaligned.

We talk a lot about “building leverage” and “scaling yourself,”

But no amount of delegation could replace my own clarity.

And I had made the fatal mistake of trying to automate before I had fully stabilized.

There’s this quote from Clay Christensen that I think about a lot:

“The decisions that cause failure are usually made when things feel safest.”

And that was the exact trap I fell into.

I thought I had outgrown the fundamentals.

But when you’re building a personal brand, the fundamentals never go away.

My voice was my strategy. My clarity was my content. My energy was my system.

I didn’t have my 30-minute interview extraction locked in yet (it’s what we use now to run the personal brands that work with our agency).

Without these, I became just another expert on autopilot.

That month I learned something most founders never recover from:

Momentum doesn’t die in a crash.

It dies in small compromises.

From one email I don’t write, one post I let someone else phone in, one assumption I didn’t correct.

And suddenly, all these compound over time and you end up scaling a brand you don’t even feel connected to.

You need to remember what made you dangerous in the first place,

What gave you your edge…

Then build around that.

– Wiz

P.S. If you’re ready to build a personal brand that earns trust at scale, I’ve got two paths for you:

→ Utopia: Learn the frameworks and run it yourself

→ Mogul Media: Let my team do it for you

Just reply to this email and I’ll help you pick the one that fits.