The most overlooked growth channel for founders under $50K/mo

I won’t beat around the bush because every second is EXTREMELY valuable right now.

The market is getting more competitive, more and more people are entering the online money making space because of the move away from traditional schooling.

There are killers after killers entering the space and almost all of them are KNOWN more than you because they’re building a personal brand.

If you’re doing under $50K/month and not building your personal brand, you’re quietly submitting to irrelevance.

Maybe it’s a bit harsh. But look at the landscape.

- More buyers are ignoring ads, that’s why we see diverse ad breakdown after breakdown.

- More partnerships are happening through DMs, that’s why you’re getting to know them after they’re already successful.

- More talent is looking for a “who” because they want to feel aligned with the founder they work for.

In 2025, you need to accept that you need to be bringing the right kind of attention to your business leverage. Founders who treat their personal brand like a side quest are falling behind because nobody knows they exist.

When you start posting about your business on 𝕏, you attract way more than likes.

(Assuming you do it right with a mix of honest breakdowns, frameworks & experiments)

> You start attracting people who think like you.

> You build a warm network of buyers, partners, operators.

> You become someone people trust before they ever speak a word to you.

So I’m about to give you some free sauce…

Share how you think, what’s working, what’s breaking, and what you’re learning in real time.

Next, engage with people in your niche, talk in the DMs, build a small circle of business owners who are on the same path as you.

That network becomes your moat of partners, clients, talent, investors.

Once you have your first 20 winning posts, you’ll realize you don’t need new ideas every week and you can rotate between the same winners in 100 different ways.

That’s how you build trust and opportunity for a personal brand.

Talk about things that make you findable for your ICP, post organic-reading case studies and scale your trust in public.

Once you do this, you’re going to gradually see your business getting easier to grow.

That’s when you’re going to come back to this email and reply and tell me how you wished you had listened sooner.

You can expect the headache of convincing people to work together drop & the time wasted with finding prospects to nurture.

If people start to believe in you, the belief in your business automatically goes up.

If you’re under $50K/mo and serious about growing your business to $10k, $25k or $50k+ a month,

START BY BUILDING A PERSONAL BRAND. 

This is the moat you control.

—Wiz

P.S. If you want more resources and guidance to build a personal brand, I’ve got two ways to help you:

→ Utopia for people who want to DIY (good for you if you’re doing under $50k/mo)

→ Mogul Media for founders who don’t have the time but want to become a micro-authority (good if you’re doing over $50k/mo)