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- This content strategy booked a 9-figure brand
One of our clients recently booked a call with a 9-figure brand from a content strategy we’ve been using more and more across our accounts.
The strategy itself is extremely simple.
> wrote a strong long-form article around something he genuinely knew extremely well
> published it normally
> then around 24 hours later we quote posted that same article with a Google Doc screenshot that explained the main ideas visually.
That was basically the entire strategy.
The article goes live first.
Then the next day, the strongest ideas inside that article come back in a completely different vehicle.
I’ve been doing the same thing on my own account for a while now.
When I published my article around The Death of the Influencer, we built a Google Doc screenshot around the core ideas inside the article and used that visual to distribute the topic again the next day.
Same thing with the personal brand content system article.
The article gave me room to properly explain the entire system, then the Google Doc screenshot took the strongest parts and turned them into something somebody could understand within a few seconds on the timeline.
This is one of the reasons Google Doc screenshots have become such a big part of my account.
They started as literal text on a white Google Doc that we screenshotted and posted, then we kept refining the format over time with better hierarchy, better visuals, cleaner frameworks, tables, diagrams, and stronger ways to simplify the information.
The underlying vehicle stayed the same and we kept squeezing more life out of it.
When you pair that format with an article, you now have multiple ways for somebody to enter the same idea.
They might
> discover the article first
> see the visual the next day
> save the framework for later
> send it to someone on their team
> come back to the full article after the screenshot makes the idea click
The same idea now has multiple distribution points and multiple chances to reach the right person.
Founders tend to spend hours creating something genuinely valuable, publish it once, then move onto another idea the next day.
I like taking the strongest ideas and finding every possible way to keep distributing them.
- Article
- Google Doc screenshot
- Listicle
- Short post
- Newsletter
- Video later if the topic keeps working
Find something the market responds to, then create variations around it.
And in this case, that second distribution point helped put one of our clients in front of a 9-figure brand and turn the content into an actual booking.
That is exactly the type of result I care about.
The article created the depth.
The visual made the idea easier to understand and distribute.
The repetition gave the right buyer another chance to see it.
If you’re already writing articles, I’d steal this immediately.
Publish the article.
Give it around 24 hours.
Pull the strongest framework or ideas out of it.
Turn those into a Google Doc screenshot.
Then quote tweet the original article with the visual.
One strong idea can do WAY more work than people realize.
— Wiz
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