What 9-figure founders are doing that you're not

Every successful founder I’ve met has one thing in common:

They don’t care to get attention. They engineer authority.

Last week, I had back-to-back calls with founders running $30M… $100M… $700M companies.

Some were introduced by past clients. Some reached out directly after seeing one post.

But none of them were impressed by my clever tweets. (Personally I think they’ve been banging lately)

They were more impressed by our ecosystem.

They had seen the Google Docs, read the emails, watched the midforms/longforms go viral.

They’d heard their friends bring up my name in rooms I wasn’t in.

When I showed up to the call, the close was already 80% done.

They didn’t need a pitch.

So, let me say this plainly:

When you have a real business and you’ve built something that is proven to work…

Your job is no longer to market.

It becomes about forming trust.

A personal brand is the most asymmetric way to do that.

While your competitors are optimizing for one platform.

You should be optimizing for perception, positioning, and presence across platforms (especially 𝕏 and LinkedIn).

You need to be omnipresent, show off some depth and social proof.

There’s no way you don’t earn respect from your prospects, clients, competitors or whoever else by following this afires?

Once you build your personal brand and give a kicka*s service,

> Founders introduce you in their circles.

> Operators DM you to work together.

> Clients pre-sell themselves before you ever speak.

Deal flow becomes inevitable.

But it just comes down to two things:

1. How much conviction you have in what you’re building

2. What you believe is the ceiling of how much you can make with it

If you’re doing over $50K/month and you’re not actively building (or delegating) your personal brand…

You’re losing ground to people who are playing this game better than you.

My recommendation?

• If you want to build a brand that makes you the most respected name in your industry and want it done for you then apply to work with us at Mogul Media.

• If you’re earlier on and want to DIY with clarity and structure then start with Utopia.

But either way…

BUILD YOUR PERSONAL BRAND.

—Wiz