What AI still can’t do (and probably never will)

Back in 2023, I thought I had content figured out.

I was writing daily, being consistent, and showing up across different channels, but I still felt like

I was barely making a dent in capturing audience attention. I’d spend hours editing posts, then

another 2–3 hours trying to turn that post into something visual.

Photoshop, Figma, Canva. Didn’t matter the tool. I’d still hit the same problem: It never looked

like it did in my head.

So when AI hit the mainstream, I was relieved.

“OK FINALLY…this is it,” I thought. “This is what changes everything.”

And it did. Just not the way that was expected.

Everyone assumed AI would become their ghostwriter, replace creativity, and take over the

entire content machine. They thought they could sit in front of the computer for less than an

hour and pump out a week’s content with MINIMAL effort.

Don’t get me wrong, you CAN use AI to create good content strategies. But high-value

operators don’t want good. They want to stand out, leave an impression and be known as

premium and experienced.

But that’s not what happens with AI.

I’ve been talking to every LLM under the sun for a couple hours a day for over a year and from

my observations:

→ AI can be a research assistant that can scan trends and competitors faster than any VA

→ It can be a content strategist who can repurpose and reframe your ideas

→ It can be a system builder that organizes your insights into frameworks and posts

But there’s a difference between content that performs…

And content that makes you unforgettable. The only factor that makes that difference is the

human layer.

I’m talking about tone, rhythm, energy and point of view.

LLMs don’t get that. They get close. But they don’t get it.

Every founder I know who’s KILLING the content game in 2025 knows how to manipulate AI to

replace the grunt work. They’re using it to amplify themselves.

But even then, there’s still one major piece missing and it’s the most important layer:

The visuals.

No one teaches you how to translate what’s in your head into visuals that build trust. And it’s

definitely not easy to do.

You know the post has potential. You feel it in your gut. But when you try to visualize it...

→ The layout feels clunky

→ The design doesn’t match your brand

→ The message feels lost

→ You spend hours giving feedback only to go back and do it yourself

This is the part no one warns you about.

You do the research. You write the post. Then you hit a wall.

This isn’t just a design problem.

It’s a momentum problem.

I know this because I’ve been there. I’ve worked with over 300 personal brands, and 90% of

them didn’t need better ideas. They needed a system that could execute the vision right without

draining all their time and energy.

That’s what I’ve been quietly building for the last few months.

And if you’ve ever felt stuck in that same content loop, just know this:

There’s a better way to scale your brand without touching Canva, hiring freelancers, or losing

steam trying to micromanage a visual you shouldn’t be making in the first place.

If you’re interested in having this part of your content system handled by an elite on-demand

team, reply to this email

For now, just remember this:

The real content leverage in 2025 isn’t in who can write more posts.

It’s in who can show up with content that looks, feels, and reads like it came from someone who

knows what they’re doing.

We’re still in the glitch phase.

Use it wisely.

-Wiz