What do backyard dancing + agency exits have in common?

Do you remember this video from 2019?

It was a 60-second clip. But it outperformed the actual music video by a landslide.

Now? Anytime people hear that song, they don’t think of the artist.

They think of him.

That’s brand association, at the most BASIC level.

He made one piece of content that hit so hard it rewired public memory.

And it’s not just him.

When you hear “Harambe”, you’re not thinking about the actual gorilla. You’re thinking about the internet moment that outlived him. A meme that became bigger than its origin. A single flashpoint that changed the way people remember a name.

A successful personal brand for a damn gorilla.

And when you hear Alex Hormozi? You think “$100M Offers,” navy blue polos, oversized captions, and that one screenshot of his funnel breakdown that’s been repurposed across 1,000 carousels. His brand was built from a post that landed value.

This is the part no one tells you about personal branding:

You are always one post away.

The mistake most founders make is assuming that kind of traction only happens with luck or celebrity status.

But I’ve engineered it firsthand for founders, consultants, agency owners across industries, people with real expertise who were stuck in acquisition hell.

How?

Because we crafted a post packaged with substance, clarity and strategy. And it got the right people to pay attention.

I’ve watched businesses on the verge of shutting down completely transform because of a single post that changed how the market saw them.

Everything around your personal brand starts to compound:

• Visibility

• Trust

• Inbound deal flow

• Referrals

• Relationships

Suddenly, you’re the one people mention by name when someone asks: “Who’s the best at this?”

That’s what building an authentic personal brand does.

It makes your expertise memorable. It turns trust into a monetizable asset.

But let me be clear about something…that kind of content doesn’t come from guessing or copying templates.

It comes from frameworks that:

• Help you extract your intellectual property

• Position yourself with clarity so your audience immediately knows who you’re for

• Structure your content based on what builds trust

• Use the right distribution ecosystem (Twitter → LinkedIn → Email) to amplify the message

• Optimize your mix of growth, trust, and conversion content so the RIGHT people reach out

• And principles that help you intently create that one perfect post with precision

That’s what we’ve built inside Utopia.

I’ve built over 300+ successful personal brands for top-tier agency owners, SaaS founders, creators, and operators and we teach you how to architect the post that makes your personal brand undeniable. The truth is, you are one post away from a new opportunity, a high-ticket client, a game-changing connection. One post away from finally being seen for the experience you already have.

There’s only one question that remains: do you know HOW TO make that post?

I’ve built over 300+ successful personal brands for top-tier agency owners, SaaS founders, creators, and operators and we teach you how to architect the post that makes your personal brand undeniable.

The truth is, you are one post away from a new opportunity, a high-ticket client, a game-changing connection. One post away from finally being seen for the experience you already have.

There’s only one question that remains: do you know HOW TO make that post?

If you’re ready to start building a brand people trust, everything I know is waiting for you inside Utopia:

— Wiz

P.s if you want to build a personal brand that earns trust at scale, I have 3 ways to help:

→ Utopia: Master personal brand positioning & growth systems
→ Content On Demand: Get an on-demand design team to build your visual authority for you
→ Mogul Media DFY: Let us run your entire content machine and make you the micro-authority in your space

Reply to this email and I’ll show you which one is right for you.