What the F*** Happened On X Yesterday

There is NEVER a dull moment on X.

One day it’s a product launch. The next thing you know…it turns into a public trial.

If you opened the app yesterday, you probably saw it:

The Triple Whale launch took over the timeline and the comment sections.

Some people were impressed by what they saw.

Others were triggered by what felt like a coordinated swarm of promotions.

And just like that, a conversation about an AI product that’s about to smooth over eCom/Agency systems and data collection turned into a discourse about “influencer ethics,” FTC violations, and who’s getting paid to say what.

Let me offer a slightly different perspective.

This entire situation actually reveals something more important than just the usual Twitter drama.

It shows just how disruptive Moby really is.

Because if the product were average, no one would care. No one fights about lukewarm tools.

But when something fundamentally rewires how 30,000+ brands operate? People notice and opinions fly.

So, let’s zoom out.

Moby isn’t another GPT wrapper or some fancy dashboard.

It’s a full ecosystem of autonomous AI agents trained on over $15B in GMV across Shopify, Meta, Google, Klaviyo, and more.

You plug it into your business…and it thinks, decides, and acts based on your data.

And I don’t mean halfwit “AI insights” that get buried in a spreadsheet. I mean:

- Detecting ad fatigue and rewriting new creatives

- Noticing a dip in AOV, checking inventory, pausing the promo, and suggesting new bundles

- Identifying churn risk, drafting recovery emails, and flagging onboarding gaps

- Forecasting revenue, and sending alerts when spend doesn’t match projected ROAS

- Creating dashboards that your team uses

- Dropping findings into Slack, so your team doesn't need to dig

The best way to describe this tool is as “operational leverage.”

It’s an invisible team of specialists that NEVER SLEEP, NEVER FORGET AND GET SMARTER over time.

Moby helps you make the right moves automatically if you're running lean or scaling fast.

When I spoke with Max (Triple Whale’s founder) two weeks ago, he said something I haven’t stopped thinking about:

“In order to have AI really work well, you need a data infrastructure layer in your business. Most people aren’t thinking about data analysis because it’s a different language to a lot of operators.

But I would say every business needs it now. Because if we’re going to go through an AI transformation by bringing AI into your business, then you need organized data.”

And he couldn’t be more right.

Everyone’s trying prompts and ChatGPT workflows. But almost no one is building the backend that makes intelligent decision-making possible.

Moby is the first tool I’ve seen that makes AI feel like it belongs in your company.

And yeah, the Twitter drama was spicy.

But now that the dust has settled, here’s the bottom line:

Some of the smartest operators I know are already integrating this into their workflow, so:

→ If you're running an agency, Moby gives you a scalable ops layer that spots issues before your clients do.

→ If you're in SaaS, it helps you segment churn patterns, analyze LTV, and recover revenue you didn’t even realize you were losing.

→ If you're a brand, it’s the difference between reacting to reports and being proactive with every dollar you spend.

Whether or not you liked how it hit your timeline, don’t miss the deeper signal.

It’s the beginning of a shift in how brands operate.

Check it out for yourself

– Wiz

[sponsored]