What we’re building behind the scenes at Mogul

For the past few years, Wiz of Ecom has become a place where I share value around building personal brands.

- content.

- strategies.

- systems.

- what we’re seeing work across X and LinkedIn.

But underneath all of that, we’ve been keeping a pretty big part of the business quiet.

We’re actively in the process of building a media company.

A media company built around personal brands, AI, distribution, sponsors, and the systems behind all of it.

There’s a few different parts to this:

Done-for-you

Our average client does over $20M/year.

We have clients doing $100M, $200M, and $700M a year across their portfolios.

Others have sold companies for $50M, $90M, and hundreds of millions.

This has become an extremely strong part of the business with strong LTV, cash flow, and predictability.

Build + release

For years, people kept coming to us saying:

“We just want to install your systems.”

So we built a variation of the agency around exactly that.

There are now 35-40 people inside it.

We install the systems, strategy, and AI suite into their business so they can keep running it.

The AI suite

For years, we’ve saved every content piece, topic, SOP, resource, and learning.

Our AI engineering team has turned that into a suite for:

- content topics

- content optimization

- content styles going viral in the space

Now we want to start bringing this to more enterprise-level people building multiple personal brands at once.

Distribution

We also launched a theme page that’s now at 27,000 followers and reaches millions of people every month.

Sponsors started hitting us up here, so we’ve now built a sponsor wing across our clients and our own media.

Every part of the business has a leader running the department.

Done-for-you. Done-with-you. AI. The theme page. Operations.

I’m CEO + CMO, and I’ve taken much more control of marketing again this year.

We’ve predictably been growing faster than we ever have before.

The long-term vision is pretty simple:

I want the best names in the world who want to become big in their space to come through Mogul Media to build or grow.

Strong profit. Lean team. Something I want to build for a very long time.

I’m extremely proud of where this is going.

Some Things For You:

Work with us

We build and run personal brands for founders across X and LinkedIn. You give us around 45 minutes a week.

Personal Brand HQ

Our 12-week done-with-you program where we install the strategy, systems, AI workflows, and frameworks into your business.

— Wiz