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- Why top eCom brands are quietly leaving Klaviyo.
Why top eCom brands are quietly leaving Klaviyo.
I’ve been seeing a big shift in retention platforms and here’s what I’m noticing:

Hey,
I’m going to tell you something that will help you this Q4.
The best founders I know aren’t just focused on acquisition…
They’re fixing the leakiest part of their business which is retention.
Because when ad costs rise, markets mature, and new customers become expensive to acquire…
The only way to protect margins and scale sustainably is by increasing LTV.
And improving LTV starts with how you communicate with your existing customers.
Over the last few months, I’ve noticed a big shift across the top eCom brands we work with and it’s that they’re leaving Klaviyo and switching to Omnisend.
And it’s mostly because the market has evolved.
- Speed matters more now. Brands can’t afford weeks of setup time to launch a single automation.
- Retention now requires both email + SMS. Managing those separately means double the work and inconsistent messaging.
- Data needs to drive decision-making. Operators want to see what’s working and double down quick.
Platforms built years ago weren’t designed for this level of agility.
And that’s where Omnisend has started taking over.
It gives teams the ability to move faster with cleaner automations, better deliverability, and a dashboard that actually makes sense.
We’ve seen multiple clients cut build times in half and get sharper insights into what’s driving repeat purchases.
After watching so many brands make the switch, I decided to partner with them directly.
If you’re heading into Q4 and want to:
1. Simplify your retention systems
2. Improve LTV
3. Free up your team from technical bottlenecks
As a bonus, if you spend $250/month or more, Omnisend will also give you a dedicated migration assistant to move you over seamlessly
Use code WIZ30 for 30% off your first 3 months.
– Wiz