Why your posts on X and LinkedIn keep performing poorly

I was reviewing the content for Eddie Maalouf, Founder of BadMarketing, $20M/year business.

One of the MOST respected operators in performance marketing.

Before we started working together, Eddie was posting solid stuff.

→ Good insights

→ Genuine value.

→ The kind of content that others could learn from

But it was getting completely ignored.

Most people don't understand that X and LinkedIn don't care how good your advice is. They don't care how much revenue you've generated or that you've been in your industry for a million years.

The algorithms care about one thing: whether people engage.

And people don't engage with strangers giving them advice.

When we took over Eddie's brand, we started by fixing the sequencing which is the fundamental problem that kills 90% of founder accounts.

E.g.

Founders post stuff like this: "Here's my framework for scaling. Here's how I think about retention. Here's my take on hiring."

Before anyone will listen to these technical takes, they need to know who you are, they need a reason to pay attention and need to see proof that you're worth following. That’s why

1/3 of your content should establish authority.

1/3 should build trust through technical expertise.

1/3 should create an emotional connection through relatability.

Once we applied this framework to Eddie's account, this is what he had to say:

He's now up thousands of followers across both platforms while consistently closing deals for his events and consulting.

Every time we post results like Eddie's, my DMs fill up with the same request.

“How did you guys do this?”

And the truth is not everyone can afford to hire us. And honestly, not everyone should.

Some founders need to learn the ropes themselves first so they can see why they need to outsource it.

So we took everything we do for Eddie and built a way to teach it.

For the past few months, my team and I have been building something specifically for founders who want to do this themselves.

It's called the Content Engine System.

→ 12 weeks

→ Weekly calls

→ Everything we've built over 3+ years managing the personal brands of some of the biggest names in the space.

We have playbooks for everything:

1. How to build what we call a Content Brain. A central document that captures your positioning, your story, your ICP, your content pillars, your voice. So every piece of content you create has strategic direction instead of being random thoughts.

2. How to run a weekly Research Engine. A systematic way to analyze what's working in your industry this week, what your competitors are testing, and what gaps exist that you can fill.

3. How to implement the Performance Engine. Turning your content into a feedback loop where every week you're running hypotheses, tracking what works, and compounding your momentum instead of starting from scratch.

4. 27 proven content formats that build authority. Not templates you copy. The underlying structures that work across industries so you can adapt them to your voice.

5. The exact posting cadence that works right now with what the algorithm is rewarding today and how to know when it shifts.

6, 7, 8, 9, 10. Plus everything else we've systematized. Hook structures. Visual content strategies. AI workflows for ideation without losing your voice. The Dream 100 approach to building relationships with industry leaders.

We’ve built CUSTOM SOPs specifically for this program that we've never released before.

Now who is this for?

• Founders who want to build their personal brand themselves.

• Founders building a content team in-house. Y

• SaaS founders, tech founders, agency owners. Anyone going founder-led on X and LinkedIn who's not seeing the results they want from their accounts.

Here's who this is not for.

❌People looking for a magic button. This requires work. You'll be on calls. You'll be implementing.

❌People who won't show up. If you're not going to do the exercises and follow the system, don't bother.

❌If you're not serious about becoming the authority in your space, this isn't for you.

We opened early access last week. 8 spots for the first round. Only a couple left now, some notable founders that I can share:

🏆Someone who’s joined my previous program. He's publicly said it made him millions. He's coming back for this one because the game has changed and he wants the updated playbook.

🏆Two 8-figure founders with 20K and 50K followers are already in.

Early access pricing. After this first group, the price doubles.

If you want to learn more, two options:

1. Reply to this email

2. Or book a call → mogulmedia.ca

Spots won't last.

– Wiz