You have 10 seconds on the timeline

When someone lands on your profile for the first time, they're not looking for reasons to follow you.

They're looking for reasons to leave.

That sounds harsh but it's true.

People are skeptical by default so if you don't prove you're worth their time in the first 10 seconds, they're gone.

Most founders fail that test without even knowing it.

And it’s not even the content’s fault. It’s because nothing on their profile proves they're worth paying attention to.

I see this constantly with founders we work with.

> They have CRAZY results.

> Expertise most people pay the big bucks for

> Years of experience building something meaningful.

But when you land on their profile, you can't find any of it.

Their best wins are buried on page 6 of a lead magnet that’s 15 posts deep. Their case studies are scattered across reply threads from months ago. Their authority is invisible.

So even though they're “credible,” on X and LinkedIn they look like beginners.

I chalk this up to being an issue because people don’t understand how the platforms work.

People don't evaluate your credibility logically.

They pattern-match in seconds.

When someone lands on your profile, they're subconsciously asking: "Has someone like me trusted this person before and gotten results?"

If the answer isn't obvious immediately, they leave. And they never come back.

There's a principle in psychology called the Halo Effect.

When someone sees one impressive thing about you, they assume everything else is impressive too. One strong indicator creates a positive impression of the whole.

But on the flip side, if someone doesn't see anything impressive immediately, they assume you don't have anything impressive at all.

Your profile has 3 chances to create that halo with

1.Your bio

2. Your pinned post

3. Your recent content.

If your biggest wins aren't visible in those spots, people write you off before they ever see your actual value.

Most founders I talk to have the proof. They just haven't concentrated it.

> Your bio should have your biggest wins with specific numbers and results.

> Your pinned post should be a mini case study. What was [person / client’s] situation before? What did you do? What happened? Screenshots if you have them.

> Your recent posts should include proof content 2-3 times per week. Case studies, client wins, testimonials.

The founders who stack this properly have a ridiculous pull on any eyes that land on their account.

Here's a simple exercise I want you to do:

1. Go to your profile right now.

2. Pretend you've never seen it before.

3. In 10 seconds, can you answer these questions:

> What does this person do?

> Have they helped someone like me get results?

> Why should I trust them over anyone else in this space?

If you can't answer all three immediately, neither can anyone else.

And that's why your content isn't converting no matter how good it is.

Fix the 10-second test first. Everything else gets easier from there.

– Wiz

P.S this is one of the first things we fix for founders who work with us. Most of who are sitting on proof they've never learned how to use.

If you want us to build this out for you then book a call → mogulmedia.ca