You're posting every day on X. But you’re not seeing leads.

The agency owners and founders doing less are outearning you. Here's why...

If you're an agency owner, SaaS founder, or info product founder doing over $10K a month,this is for you.

→ You've built a business with demand.

→ Your clients get results.

→ Your product works.

But outside of the people already in your world, nobody knows your name.

- No inbound from the right people.

- No VCs following you.

- No founders in your space referencing you in conversations you're not part of.

You're posting, but it's not creating any recognition or the deals that you deserve.

Here's what's going on.

We're in, what I like to call, the trust economy.

  1. Attention is cheap now.

  2. Anyone can copy a hook format, follow a viral template, and get views.

  3. That's exactly why views and impressions stopped meaning anything.

But trust? Trust is still rare.

Trust is what gets the people with budget and the ones who buy in your DMs.

But the psychology behind written content is very different than video.

When someone watches a video they can half-watch it. Scroll past and still consume it.

But when someone reads your words, they made a choice. That choice means they already trust you enough to give you their attention.

Reading is the highest trust signal on the internet.

Nobody opens Instagram to figure out how to scale their business. But they do open X.

That’s because X and LinkedIn are the only platforms where agency owners, SaaS founders, and operators show up specifically to be informed.

Post the right content there and you’re building trust with your exact ICP.

I know this because we’ve done this over 450 times for 450 different founders in dozens of different industries.

- A founder came to us at a couple thousand followers and $20K a month. 964 days later he was at $140K a month with 12 employees without any ads or cold outreach systems. All he did was post boring written content aimed at the right people on the right platform.

- Then we have Ryan Deiss who runs a $200M/year business and is known everywhere. But his X didn’t show for any of it because the strategy was using was wrong for the platform. We stopped trying to be interesting, started being specific and within months he was hitting millions of impressions and added thousands of new followers. All from written posts.

- An 8-figure agency founder spending 40 minutes a week on content signed nine-figure brands as clients through written posts alone.

None of them went viral. None of them have 100K followers.

They just became the most trusted name for the right people in their space.

That's the outcome we build toward.

The point where the right founders and operators know your name, trust your perspective, and come to you already sold.

And if you want us to build the full system with you without you spending more than 40 minutes a week on it, reply to this or book a call.

– Wiz