You’re probably saying no to easy $$$

A friend of mine is doing about $15k/month right now.

- Solid business.

- Good offer.

- Knows his niche.

He’s also been sitting on the sidelines for months while I’ve been telling him the same thing over and over:

“You should be posting.”

And I don’t mean posting motivational quotes, trends or vanity.

His sole purpose with his X was posting to let the market know he exists, what his business is and what a person can expect.

His response was always the same:

“I don’t think it’ll work for me.”

I wish I could tell you HOW MANY times I’ve heard this and how many business owners have missed out on revenue because they overthink this easy win.

Last Thursday, I finally called him and told him politely to stop being stupid.

I told him to open up the Utopia systems I’d already given him and post something. Anything.

One clear post about what he was building and who it was for.

He posted a day later.

At first, nothing crazy happened.

15–20 likes. No viral spike.

Then, a few hours later, he checked his phone.

Here’s what showed up:

– Two DMs from founders asking about what he was building

– 12 new followers who were direct ICPs

– One founder messaged me asking who he was

Fast forward a few days.

He’s closed $3k in deals so far.

That’s $3k he didn’t have before.

Money he was effectively saying “no” to every single day he didn’t post on X.

When I asked him how he felt, he said:

“I feel stupid for not doing this earlier. This was literally so easy.”

When you think about it, it’s so basic, the market can’t respond to something it never sees.

But a lot of founders mistake personal branding to work like advertising.

They assume:

– You need scale

– You need consistency over months

– You need to “build an audience” first

That’s not how it works and I know this because I’ve worked on 450+ personal brands for business owners.

Personal branding is a great way to get eyes on an already

– Valuable offer

– Existing experience

– High-leverage insight

Then posting creates demand. Those two posts didn’t convince anyone to buy.

They simply answered a question / debunked a myth people have.

This is why I keep saying personal branding isn’t about going viral.

It’s about removing friction between you and the people who already want what you sell.

Every day you don’t post, you’re actively declining conversations, DMs, referrals, and

⚡Next Step

Ask yourself one honest question before you post next:

"If the right person saw this, would they know exactly how I could help them?"

That's it.

– Wiz

P.S. If you're already running a profitable business but know your personal brand should bedoing more for you, I put together a breakdown of the system behind 1,000+ founders who are generating inbound deals from content.

Read the full breakdown here.