Your Content Is A Mirror Of What You’d Least Expect

There was a point where I didn’t know what to post anymore.

And it wasn’t because I was burned out or didn’t have ideas.

But because I hadn’t changed.

I looked back at my last few months of content and realized I was saying the same things over and over, just in different wrappers.

→ Same frameworks.

→ Same stories.

→ Same insights, just reworded.

And that’s when it hit me:

My content hadn’t gotten worse…I’d stopped growing.

Other people don’t think of content this way. They see it as a growth lever. An acquisition channel. A branding play.

And while it is all those things but if you pay attention, you’ll also see that it’s a mirror.

It tells you whether you’re learning anything new. Whether you’ve been thinking deeply. Whether you’ve been paying attention to the patterns in your life or just reacting to your calendar.

When you build a personal brand the right way, it starts forcing you to evolve because you can’t keep saying the same thing forever. The audience gets bored.

And if you’re doing it right, so do you.

For me, that’s when things changed.

I started studying more. I got back into religion.

I found new pockets of obsession like market structures, spiritual psychology, neurolinguistic programming. I built hobbies again such as boxing, Pokémon, whatever made me feel like a person outside of business.

And from that point forward, everything about my content shifted.

It had more depth, conviction and angles to explore.

And ironically?

That’s when my personal brand started to take off again.

The truth is, if you feel stuck in your content, it’s probably because you’re stuck somewhere in your life.

You need to start showing up as a better version of you every week and know how to extract your knowledge and pour it into your content.

— Wiz

P.S. Yesterday’s email said I built an audience of 1B. Typo. It was 1 million across 800 faceless IG pages I ran as a teenager.

The point still stands, though, that no matter how big the number, no one bought until I built trust. That story is here if you missed it.

P.P.S. If you want a content system that grows your audience and your knowledge base, I’ve got two options:

→ Utopia: Our DIY system where I give you all the frameworks and playbooks

→ Mogul Media: Our DFY agency where we do it for you, start to finish

Just reply to this email and I’ll point you in the right direction.